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LoopFuse Helps Zimbra Raise Sales & Marketing Efficiency by 50 Percent

Popular E-mail and Collaboration Company Deploys LoopFuse OneViewTM

ATLANTA, GA, May 19, 2009 – LoopFuse Inc., the leader in sales and marketing automation, today announced that Zimbra, a division of Yahoo!, and the leader in open source, next-generation messaging and collaboration software, has deployed LoopFuse OneViewTM to provide greater sales and marketing automation into their high volume web business. LoopFuse replaced a previous legacy implementation, which was difficult for the sales team to use and required extensive support from marketing to maintain. According to Zimbra, by providing a comprehensive sales and marketing automation solution that is easy to use and quick to update, as well as fully integrating with the Salesforce.com customer relationship management (CRM) system, LoopFuse has made it possible for them to raise its sales and marketing efficiency by an impressive 50 percent.

With over 41 million paid mailboxes, Zimbra is the fastest growing message collaboration product on the market today. It integrates email, contacts, shared calendar, instant message, documents with sharing capabilities, advanced search and VoIP into a browser-based interface. The Zimbra Collaboration Suite (ZCS) 5.0 is used by enterprises, service providers, educational institutions, and government organizations around the world.

Zimbra powers its exceptional growth by driving business exclusively through its website, which has been enhanced by LoopFuse’s sales and marketing automation solution to become a more fully functional lead-nurturing tool. LoopFuse OneViewTM automatically includes website visitor tracking, automated marketing program communication, customer activity alerts and CRM integration.

“Businesses realize that not all leads are equal. As website activity grows, it’s common for sales organizations to be overwhelmed with new leads that are not qualified,” explains Greg Armanini, director of marketing at Zimbra. “LoopFuse OneViewTM has made it possible for Zimbra to focus our sales efforts on only the leads that are interested in buying today. It’s easy to use and very flexible, so we’re able to quickly extend its reach and value to all our sales and marketing efforts. Most importantly, LoopFuse has helped us close more sales and reduce the time needed to complete deals. It’s really hard to scale your business on the web without sales and marketing automation that is as easy to use and as powerful as LoopFuse.”

Since its deployment of LoopFuse, Zimbra has effectively automated lead communication and integrated visitor tracking, profiling and activity alerts directly into their Salesforce.com CRM. This tightly automated and integrated solution helps sales reps focus on the most active and qualified leads, allowing them to manage a larger pipeline more effectively.

“Zimbra is one of the best run internet success stories in the market today, generating huge volumes of website visitor traffic and transforming an impressive number of visitors to real users and leads,” said LoopFuse CEO Sean Dwyer. “While their traffic and adoption are outstanding, Zimbra’s real business success comes from managing the cost of sales. LoopFuse’s on-demand service is designed to help exactly this type of business leverage its website as a sales tool and make it extraordinarily easy for marketers to supply sales executives with a better view of their pipeline.”

LoopFuse is used by many fast-growing businesses to quickly automate the process of analyzing large volumes of marketing information collected on web sites and email campaigns. LoopFuse is capable of managing thousands of web site inquiries and visits each day from hundreds of thousands of users of their products and services. For a free trial of LoopFuse OneView and the Zimbra case study, please visit www.loopfuse.com. Pricing starts at just $750 a month.

About LoopFuse
LoopFuse is the company behind Loopfuse OneView, the leading on-demand sales and marketing automation solution. LoopFuse provides the only full-featured sales and marketing automation service designed to close the loop between sales and marketing. Currently used by many of the best web companies, LoopFuse provides organizations with the ability to build higher yielding pipelines, more efficient marketing departments and more effective sales – all resulting in more revenue and a higher Return on Investment (ROI). LoopFuse is a private company funded by True Ventures. For more information on LoopFuse please visit, http://www.loopfuse.com.