And now the fifth way marketing automation provides job security for marketers from 5 Ways Marketing Automation Provides Job Security for Marketers. Below is the excerpt from the white paper:
“5. Make Marketing Intelligence Actionable
For most marketers, the challenge with channel proliferation is not a lack of data, but a lack of data integration. Disparate systems (email marketing, web analytics, landing page creation tools, digital asset management, and CRM) often fail to bring critical information together in one centralized location. Marketing automation tools should integrate with CRM solutions (e.g. Salesforce.com) to deliver a centralized source of multi-channel analytics for one version of the truth in simple, drill down dashboard reporting designed for marketers.
Website Analytics allow organizations to quickly assess website trends with accurate statistics covering a wide-range of metrics. This type of real-time insight is critical to marketers so they can identify areas of improvement and better tune the website to increase message response. Likewise, marketers can measure response and engagement by incorporating call to action website links in email campaigns.
It’s also important for marketers to track the success of their email campaigns, in real-time, to make adjustments or additions to a campaign based on user response. Marketing automation can provide comprehensive reporting across CRM and marketing tools, so marketers can see a complete picture of recipient activity, email bounces, bad email data, link activity, geographic breakdowns, as well as associated opportunity. Comprehensive reporting allows marketers to adequately judge the effect of marketing campaigns on real dollars.
Job Security Scorecard:
- Drill down reporting gives marketers the confidence to say “We have that information” instead of “I’m not sure” when the CFO or CEO ask for more granularity on trends in the data.
- Centralize prospect behavior across marketing channels. Marketing becomes an offensive asset in the organization. Rapidly adapt to changes in the market and streamline marketing campaign execution.
- Real-time dashboards standardize key metrics: funnel analysis, call-to-action, click-through rates, the number of qualified opportunities, website performance, and collateral downloads.”
Download a free copy of 5 Ways Marketing Automation Provides Job Security for Marketers
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