We hire. They fire.

November 3rd, 2008 by Roy Russo

These are interesting times for the U.S. and World economy, to say the least… housing market collapse, stock market volatility, growing unemployment, and talk about spreading the wealth. ;-) It’s enough to negatively affect the purchasing and hiring plans of even the most well-funded of businesses. And against the back-drop of the economic chaos, I’ll publicly boast, We’re growing Fast!

Over 2008,  we have seen our employee ranks increase by 30% and demand for our marketing automation suite has never been higher. It is evident that during times of economic uncertainty, now more than ever, marketers are hungry for a low-cost, high-return, and easy-to-use product in the marketing automation space. So the build-out continues with key hires in executive positions and game-changing product innovations in 2009.

With that, I introduce our newest addition to the executive ranks at LoopFuse…

We Hire

We are proud to welcome Frank Merenda to our ranks, as our new VP of Engineering. Frank joins us from Red Hat, where he created the JBoss Customer Support Portal and became the development team lead for enterprise support at Red Hat. Frank brings over twenty years of IT experience to LoopFuse. Frank will be responsible for continuing execution and build-out of our core product, LoopFuse OneView.

They Fire.

Now I’m not one to kick a competitor when he’s down, (Oh, who am I kidding, of course I am!), but unfortunately, this period of economic malaise hasn’t been good to everyone in our space. Having to slash its headcount by 20%, it seems like Eloqua’s feeling the payne. In a market that’s changing fast with lower-cost and easier-to-use products, I’d say the reign of terror over customers may be drawing to a close.

Crumbling old companies aside, the state of the marketing automation space looks extremely bright. I believe the next few years will be pivotal, in separating winners from losers, and only those with superior products, designed to solve marketing and sales solutions during a market downturn will survive. But hey, what do I know? ;-)

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