Upcoming Webinar – Marketing Automation Success in 2014

October 29th, 2013 by Robert Pease

Join us Tuesday, November 12th at 1pm ET/10am PT for this Q&A session with marketing automation expert Brian Hansford of Heinz Marketing.  Brian will share insights on how organizations need to plan and prepare their marketing automation initiatives to support a demand generation strategy.  Topics we’ll cover include:

  • Build your Demand Generation Strategy
  • Focus on the Metrics that Matter
  • Database Health – Take care on your database now.
  • Content Strategy – content is the fuel behind any marketing automation initiative.
  • People – Your most important resource. Make sure they’re trained and supported.

Register for the webinar!

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