We wanted to share this awesome infographic provided by the folks over at Unbounce that gives a pretty detailed overview of what online marketing is all about, what you need to do, and when you need to do it. Landing pages (their business) are, of course, at the center of everything and they do indeed play an important role in driving actions as you attract visitors to your site.
Good coverage here of drip email marketing campaigns to drive awareness & retention too. We recommend setting up an email nurture program out of the gate vs. waiting.
Using LoopFuse to get better visibility about who is coming to your site, scoring them to understand who needs direct follow up, and having the flexibility to create different email nurture programs based on that information is key to online marketing success.
Enjoy!
Unbounce – The DIY Landing Page Platform
Tags: how to, infographic, landing pages, online marketing
