The New Formula for Email Marketing

August 27th, 2012 by Robert Pease

This is a nicely done video from the folks at that talks about how they are moving from batch and blast email marketing campaigns to more automated email marketing focused on delivering the right message to the right person at the right time.

They lay out a five step process which includes:

  1. Create personas – who are you trying to reach?
  2. Map the buying process – do you understand the steps your prospects go through when making a buying decision?
  3. Create a content grid – connect your content, collateral, and other marketing assets to each stage of the buying process
  4. Define nurture campaigns – create a nurture flow for each stage of the sales process
  5. Implement your journey – set it up in your favorite marketing automation system (LoopFuse of course!) and turn it on

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