This is a nicely done video from the folks at Salesforce.com that talks about how they are moving from batch and blast email marketing campaigns to more automated email marketing focused on delivering the right message to the right person at the right time.
They lay out a five step process which includes:
- Create personas – who are you trying to reach?
- Map the buying process – do you understand the steps your prospects go through when making a buying decision?
- Create a content grid – connect your content, collateral, and other marketing assets to each stage of the buying process
- Define nurture campaigns – create a nurture flow for each stage of the sales process
- Implement your journey – set it up in your favorite marketing automation system (LoopFuse of course!) and turn it on
We would love you to try out LoopFuse here.
To find out exactly what LoopFuse does, click here.
To add LoopFuse to Salesforce.com, click here.
You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.
