The Marketing Technology Landscape [Infographic]

February 27th, 2012 by Robert Pease

Trying to get a handle on all the various marketing technologies available out there?  Too much noise being made by the largest vendors?

This is a great (and thorough) visual landscape of marketing technology vendors.  Trying to understand the difference between search ad management and video search ad management?  Scott Brinker has laid it out in a logo dense way but seems to make it all fit together nicely over on his Chief Marketing Technologist blog.  We’re dropping the image below but be sure to read the entire post to get a good feel for how he suggests approaching your needs and desired outcomes including differentiating among promotion, experience, and management.

Plus, we like the fact he included LoopFuse in the Marketing Automation category.

Nice work Scott!

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