Sales & Marketing Best Practices: Taking Your Website to the Next Level

October 27th, 2010 by Sean Dwyer

As I mentioned in a previous blog post, we will be sharing Sales & Marketing best practices via the Loopfuse Exchange.  Today’s topic is:  Taking Your Website to the Next Level, and here is an excerpt from the article:


Your website is one of your most important marketing assets. It attracts, educates and informs customers, business partners, investors and other potential stakeholders in your business. It communicates your brand to the public and should help start the sales process and possibly enable sales via e-commerce capabilities.

Whether you’re creating your first website or whether you’re looking for ways to increase the effectiveness of your current site, we will provide you with tips to help you meet your goals. The article will cover issues like:

  • Branding Do’s and Don’ts – what does your website say about your business? What “vibe” does it give off?
  • Tips for creating a website that meets your business goals and doesn’t cost a fortune including:

1.  Information Architecture
2.  Website Design
3.  Content Management Systems
4.  Forms
5.  Finding Help

  • Analytics – How do you know whether my website is achieving its business goals?
  • And more…

Download a copy of Taking Your Website to the Next Level


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