And finally, it’s very important to measure the performance of your website. Below is an excerpt from the article on “Analyzing Web Performance” from Taking Your Website to the Next Level, ……
Lastly, you’ll want to be sure you measure how well your website investment is paying off. It’s actually very easy to learn how many people are visiting your website, where they’re from, whether they registered, how they found your website, etc. This information is very helpful—it shows you how well your awareness generation programs are working (e.g. advertising, PR, etc.) so you can figure out which ones to keep investing in, or drop.
Setting web analytics is easy. Sign up for Google Analytics or LoopFuse FreeView (or both!) and follow the instructions they provide for adding their analytics to your site; it’s very easy to do, and here are some samples of what Google and LoopFuse can tell you about your website visitors:
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Tags: Building a Great Website
