Posts Tagged ‘survey’

Take Our 2013 Marketing Trends and Opinions Survey

Friday, September 6th, 2013

We love hearing what’s on the minds of marketers and have put together this quick 10 question survey to find out.  We did this survey last year and uncovered some really interesting things about budgets, priorities, and new technologies.  Will budgets continue to rise?  Have the reporting gaps been covered?  We’ll see…

Click here to take survey

You could win a $50 gift card too!

2012 Marketing Outlook Survey Results Webinar Replay [Video]

Wednesday, October 31st, 2012

We had a great session yesterday going over the survey results from our recent Marketing Outlook Survey.  You can download the results here and be sure to tune into this webcast replay to hear some additional insights related to marketing budgets, how social media is being used for sales prospecting, and what makes a sales lead high quality vs. low quality.

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What’s on the horizon for marketing professionals in the next 12 months? [Webinar]

Friday, October 19th, 2012

Join us on Tuesday, October 30 at 2pm ET/11am PT and we’ll tell you!

We are doing a webcast to cover the results and implications of our recent Marketing Outlook Survey and would love to have you join us for an interactive discussion.

We’ll be digging into how companies approach lead management, how marketing budgets are changing, and both tools and tactics being used to drive the sales funnel. 

You can download the full survey results here.

Our Marketing Outlook Survey Reveals Rising Budgets, Gaps in Reporting

Tuesday, October 9th, 2012

We released the results of our 2012 Marketing Outlook Survey today to provide a snapshot of the next 12 months of on-line marketing as well as take the pulse of marketers as it relates to strategics, tactics, and budgets.

You can download the full survey results here.

What do you think of the results? Consistent with your company? Where do you differ?  Let us know in the comments!

Here’s the full press release:

LoopFuse Marketing Outlook Survey Reveals Rising Budgets, Gaps in Reporting

Target Buyers and Qualified Leads Well Defined But Engagement Timing and Tactics Still Lacking

Atlanta, GA, October 9, 2012 – LoopFuse, the leading provider of sales and marketing automation software for small-to-medium-sized businesses (SMB), today released results from its recent Marketing Outlook Survey focused on trends in online marketing over the next 12 months.

The survey of marketing professionals focused on key areas of online marketing including budgeting, lead management, social selling, and retention marketing.

Survey highlights include:

  • 67% of surveyed companies with marketing budgets under $1M per year expect their marketing budgets to increase in the next 12 months.
  • 42% of surveyed companies have no defined schedule for generating marketing reports.
  • 72% of surveyed companies have an agreed upon definition of a “qualified lead” between marketing and sales.
  • 51% cited “no defined timeline to make a purchase decision” as the reason for low quality leads with only 4% reporting “wrong title or role.”
  • 60% reported having some type of retention marketing program in place for former customers and cold prospects.
  • 23% reported not using social media at all for sales prospecting.

“We think it’s important to take the pulse of professional marketers to understand their priorities and perspectives,” said Robert Pease, CMO of LoopFuse.  “These results reveal continued adoption of lead management basics but still much work to do around reporting and engagement timing.”

Download the 2012 LoopFuse Marketing Outlook Survey

LoopFuse offers an on-demand marketing automation platform for small-to-medium sized businesses and is unique in the industry with its “try before you buy” FreeView version which provides access to the benefits of marketing automation at no initial cost.  Read more about Plans and Pricing.

About LoopFuse, Inc.
LoopFuse offers a B2B marketing automation platform that tells you who is visiting your website, helps you capture their information, sends lead nurturing emails, scores the best opportunities, and integrates it all into your CRM system with advanced reporting.  Once in place, you’ll see more qualified leads, shorter sales cycles, increased marketing and sales efficiency, and the automation of once manual and repetitive tasks. In short, we help you generate revenue faster.  LoopFuse is privately held company based in Atlanta, GA. For more information on LoopFuse, please visit

Please Take Our 2012 Marketing Trends & Opinions Survey!

Friday, September 7th, 2012

We’d love your thoughts and opinions on marketing activities at your company in 2012 and beyond and prepared a short survey to help find out more.  Please take the 12 question survey and you will have the option of entering a drawing for one of our $50 gift cards at the end.

Take the Survey!

We launched the survey yesterday and have already received a huge number of responses shedding light on everything from marketing budgets to what makes a qualified lead to what are the most important marketing reports and metrics.

Please take our survey!