LoopFuse Solutions :: Eliminating the Marketing and Sales Gap
In every organization, sale performance reflects on efficiently sale and marketing are working together. LoopFuse provides solutions geared toward aligning marketing and sales focus and initiatives by empowering organizations with the needed knowledge and efficiency-increasing-toolsets.
The ProblemSales blames Marketing when revenue isn’t where management demands. Marketing blames Sales for poor performance. The gap has existed as far back as there were Marketing and Sales department. The rift that exists and widens over time, leads to:
- Lack of trust between internal departments affecting company-wide morale and revenue performance.
- Decreased marketing effectiveness, due to lack of communication and insight in to sales’ needs.
- Increased costs inherent in an efficient and confusing marketing and sales departmental relationship.
- Decreased sales effectiveness due to lack of communication with marketing and its channeling of leads.
The LoopFuse Solution
- Increased revenue brought on by:
- increased communication and subsequently morale.
- measurable results through every stage of the lead-to-sales funnel. If you can’t measure it, you can’t fix it.
- Decrease costs inherent in an efficient and aligned marketing and sales departmental relationship.
- Increased sales effectiveness due to the funneling of qualified leads in to their pipeline.