We covered how we use LoopFuse for our own marketing efforts in Part 1 of this two part post which included using the beacon to track site visitors, how we use forms, and our Salesforce.com integration. Start with Part 1 here. In Part 2, we’re going to dig more into how we do lead flows and how that connects into our sales process. (more…)
Posts Tagged ‘SMB Lead Nurturing Best Practices’
How We Automate Our Marketing at LoopFuse with LoopFuse – Part 2
Monday, August 27th, 2012How We Automate Our Marketing at LoopFuse with LoopFuse – Part 1
Thursday, August 23rd, 2012Customers that use LoopFuse for marketing automation are always looking for better ways to get more out of the system. Like most companies with a SaaS product, we have white papers, getting started guides, and best practices out there to help guide people along the path of adoption and integration. Even with those sources available, however, there are still plenty of times when people want an actual example of how LoopFuse, Salesforce.com, and their website work together. So let’s take a look at how we use our own product. This will be a two part post so here is part one: (more…)
Lead Capture for SMBs: Other Lead Capture Sources
Thursday, May 26th, 2011We recently added Lead Capture for Small-to-Medium-Sized B2B Companies white paper to the LoopFuse Marketing Best Practices Exchange. This white paper essentially wraps up recent blog posts on Lead Capture into a single document such as:
- Targeting – Identifying who you want to capture as leads
- Positioning & Messaging – Appearing relevant to your target leads
- Registration – Inspiring target leads to share contact information with you
- Measurement – Understanding Lead Capture program performance and seeking ways to improve (more…)
Hiten Shah’s Startup Advice: Test All Assumptions
Tuesday, May 17th, 2011
Entrepreneur Hiten Shah, co-founder of KISSmetrics, knows what it takes to launch and grow a successful B2B high tech startup. As part of the “5 from 5″ video series, Hiten shared what is the most important lesson he’s learned as an entrepreneur: “Don’t smoke your own crack – or so to speak.”
In order to grow a successful business, he explains, test all assumptions with actual customers; otherwise, you may end up with a product and/or business strategy that simply doesn’t sell. This coincides with Hiten’s mantra for startup success: align product development, marketing, and sales right from the start.
To learn more, tune into the full interview, part of our “5 from 5″ video series.
Keys to Lead Nurturing Success
Wednesday, February 16th, 2011I hope you enjoyed our interview with Andy Ellicott from Implementing Lead Nurturing – A Practitioner’s Perspective. If you are thinking about implementing Lead Nurturing, I would highly recommend reading the full interview which can be found in our white paper, Lead Nurturing Best Practices for Small to Medium sized Businesses (SMBs). To close out this series on Lead Nurturing, I would like to leave you with: (more…)
Real World Examples of B2B Lead Nurturing
Monday, February 14th, 2011Finally, we are up to what everybody has been waiting for – examples of B2B Lead Nurturing from Implementing Lead Nurturing – A Practitioner’s Perspective. We asked Andy Ellicott, a B2B marketing expert, to describe some of his lead nurturing programs. Here’s what he said: (more…)
How to Get Started with Lead Nurturing
Thursday, February 10th, 2011So we are now up to the fifth Q&A with Andy Ellicott, a B2B marketing expert for several early-stage B2B software companies, from Implementing Lead Nurturing – A Practitioner’s Perspective and we will soon get into a few examples of Lead Nurturing. If you are new to Lead Nurturing, the thought of starting from scratch could be a little intimidating, so we asked Andy: (more…)
Knowing Which Leads To Nurture
Wednesday, February 9th, 2011Working up to the fourth Q&A from Implementing Lead Nurturing – A Practitioner’s Perspective with Andy Ellicott, a B2B marketing expert for several early-stage B2B software companies including Vertica, VoltDB, and Nexaweb. Knowing which leads to nurture is a question on the minds of SMB Marketers, so we asked Andy: (more…)
How to Get Internal Buy-in for Lead Nurturing
Thursday, February 3rd, 2011So we are now up to the third Q&A from Implementing Lead Nurturing – A Practitioner’s Perspective with Andy Ellicott, a B2B marketing expert for several early-stage B2B software companies including Vertica, VoltDB, and Nexaweb. Getting internal buy-in for lead nurturing can sometimes be tricky so we asked Andy: (more…)
Is Lead Nurturing for Everyone?
Wednesday, February 2nd, 2011Following up from my post earlier this week, Implementing Lead Nurturing – A Practitioner’s Perspective, we are on to the next Q&A with Andy Ellicott, a B2B marketing expert for several early-stage B2B software companies including Vertica, VoltDB, and Nexaweb. Since lead nurturing is a topic bouncing around the halls of many SMBs, we asked Andy: (more…)
