Posts Tagged ‘Salesforce.com’

Connect the dots between on-line marketing and your sales pipeline with the new UTM Source Report

Thursday, May 23rd, 2013

We wanted to share the details  on a new report we’ve just added to LoopFuse – the “UTM Source” campaign report.  It is located at the top of the reporting menu: Reporting>DeliveredReports>Campaign Reports>UTM Source Report or just click here if you are logged into LoopFuse.

UTM codes can be passed to LoopFuse when you create custom campaign elements for tracking purposes.  These include Campaign Source, Medium, and Name.  You’ll also see them in Google Analytics as you review campaigns and traffic sources.  For more information on creating custom URLs with UTM codes, here is a post from Google on it as well as a simple tool to build them.

Tracking this information from the URLs that you include in email campaigns, on-line advertising, and promotional listings is key to knowing what’s working and what is actually contributing to your sales pipeline from your marketing efforts.

In this report, we show you the UTM source, medium, and name along with first name, last name, and email address of the prospect.

We’ve gone the next step and pulled in information from Salesforce.com including a link to that prospect in Salesforce.com as well as any Opportunity Name, Stage, Probability, or Amount information.  You can now directly connect on-line marketing campaigns with sales pipeline activity.  This is critical to make decisions on where to invest marketing dollars and understanding costs related to customer acquisition.

The report can be run “on demand” or scheduled for delivery via email.  You will notice that we have improved our reporting capabilities by now attaching the report to the email as an MS Excel file vs. sending you a link that requires you to click and download.  We want to save as many steps as possible to get you the information you need and the UTM Source Report is the first to showcase our new reporting infrastructure.

We are always interested in your feedback and can easily tweak the content or layout so please let us know what you think!  The video below walks you through the new report. Enjoy!

We would love you to try out LoopFuse here.

To find out exactly what LoopFuse does, click here.

You can try Nearstream for social lead generation here.

To add LoopFuse to Salesforce.com, click here.

You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.

See you at Dreamforce next week in San Francisco!

Friday, September 14th, 2012

Several of us will be in San Francisco next week for Salesforce.com’s annual Dreamforce user conference.  This has become so much more than a user conference and is one of the most significant gatherings of the year focused on software, cloud technologies, and business applications.

We’ll be there and would love to connect.  You won’t find us with the largest booth or the loudest bull horn but we will have some awesome LoopFuse tshirts and would love to connect to show you what we’re all about, how we integrate with Salesforce.com, and share what we have planned for the future.

Going to be there and interested in a chat? Let us know!

The New Formula for Email Marketing

Monday, August 27th, 2012

This is a nicely done video from the folks at Salesforce.com that talks about how they are moving from batch and blast email marketing campaigns to more automated email marketing focused on delivering the right message to the right person at the right time.

They lay out a five step process which includes:

  1. Create personas – who are you trying to reach?
  2. Map the buying process – do you understand the steps your prospects go through when making a buying decision?
  3. Create a content grid – connect your content, collateral, and other marketing assets to each stage of the buying process
  4. Define nurture campaigns – create a nurture flow for each stage of the sales process
  5. Implement your journey – set it up in your favorite marketing automation system (LoopFuse of course!) and turn it on

We would love you to try out LoopFuse here.

To find out exactly what LoopFuse does, click here.

To add LoopFuse to Salesforce.com, click here.

You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.

LeadFlow Enroller and Sandbox Connector added to our Salesforce.com CRM support

Wednesday, May 2nd, 2012

We’ve added two new features for our Salesforce.com CRM support and would love for you to check them out.  You can read the full press release about it here.

  • LeadFlow Enroller – The LoopFuse LeadFlow Enroller allows users to add leads and contacts into an existing LeadFlow program directly from Salesforce.com.  The plugin also displays the LeadFlow programs active for a lead or contact.  The LeadFlow Enroller is available for download from the Salesforce.com AppExchange and is compatible with all paid LoopFuse OneView accounts.  More details on how it works and setting it up are here.

Download the LoopFuse LeadFlow Enroller from the AppExchange

  • Sandbox Connector – The LoopFuse Sandbox Connector provides the ability to create a LoopFuse testing environment to be used with sandbox functionality available in Enterprise and Unlimited Salesforce.com Editions.  The Sandbox Connector is available to all paid LoopFuse OneView accounts.

Request more information about the LoopFuse Sandbox Connector

We would love you to try out LoopFuse here.

To find out exactly what LoopFuse does, click here.

To add LoopFuse to Salesforce.com, click here.

You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.

[Webinar] Dimdim Increased Conversion Rates by 86% with LoopFuse, TimeTrade, & Salesforce.com

Monday, March 5th, 2012

Mike Puglia, who was formerly the Vice President of Marketing at our customer Dimdim, is hosting this awesome webinar tomorrow, March 6 at 2pm ET.

Dimdim was acquired by Salesforce.com in early 2011 and Mike has now moved on as Vice President of Marketing at TimeTrade where he will share the story of how putting these three products together changed their approach from “selling” to “coaching” buyers through the buying process.  We previously shared their story about how using LoopFuse led to an 86% improvement in their sales conversion rate and you can read more about it in this case study download.

TimeTrade is a a really slick on-line appointment scheduling app that makes booking time super easy and efficient.

Be sure to sign up and try it for online appointment scheduling.

Click Here to Register for the Webinar

Identified uses LoopFuse with Salesforce.com to prioritize and score leads

Thursday, March 1st, 2012

We recently shared the outstanding results that Identified achieved by deploying LoopFuse in their fast growing company.  Doubling revenues month over month is awesome and Product Marketing Director Jen Picard shares why they went looking for a marketing automation solution, how they ended up choosing LoopFuse, and some insight on how to approach prioritizing leads and setting up lead nurturing email programs with LoopFuse + Salesforce.com.

Thanks Jen for the kind words about how friendly we are to the marketing budget as well as explaining how you were able to get up on running on LoopFuse in minutes.

Enjoy!

We would love you to try out LoopFuse here.

To find out exactly what LoopFuse does, click here.

To add LoopFuse to Salesforce.com, click here.

You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.

3 Things You Can Do Right Now to Increase Customer Acquisition Rates

Thursday, December 22nd, 2011
  1. Sign up for a LoopFuse marketing automation trial account
  2. Create a editorial content calendar as part of your content marketing plan
  3. Implement the content in a lead flow with LoopFuse!

We would love you to try out LoopFuse here.

To find out exactly what LoopFuse does, click here.

To add LoopFuse to Salesforce.com, click here.

You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.

We are proud to be part of our customers’ explosive growth

Tuesday, November 8th, 2011

Your customers always say it best and some of our favorite quotes include:

“…we love how simply it integrates with Salesforce.com”

“As our business has grown…LoopFuse has been able to scale with us”

“As our business was growing…price point was extremely reasonable compared to…competitors”

We would love you to try out LoopFuse here.

To find out exactly what LoopFuse does, click here.

To add LoopFuse to Salesforce.com, click here.

You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.

4 Lead Assignment Tips for Salesforce.com + LoopFuse

Friday, November 4th, 2011

This is guest post by Don Dalrymple, President, AscendWorks

If you have an abundance of leads from your inbound marketing system, then qualification becomes a challenge.  Your Loopfuse system should be set up for positioning your sales team to qualify and convert leads based on various criteria which are part of your Lead records.

Part of the challenge is to ensure that the flow of your Leads drives responsiveness from your sales team.  Your Lead Flows and Lead Scoring will be working in tandem to prepare a prospect for the sales engagement. (more…)