Loopfuse Turbocharges Sales And Marketing Executives’ Ability To Optimize Lead Cycle Management Through Reporting

New Report Manager Delivers Flexible, Customizable Reporting With Ability to Export Data for Further Analysis To Drive Leads, Close Sales Deals and Boost Revenue

ATLANTA, GA, November 20, 2009 – LoopFuse, a leader in sales and marketing automation for business-to-business customers, today announced the release of LoopFuse Report Manager, a powerful addition to its flagship LoopFuse OneView™ offering. LoopFuse’s Report Manager delivers deep insight into prospect buying behaviors, from the first click to paid customer, for businesses leveraging their website as a sales channel. This ability to readily analyze and understand customer trends enables Sales and Marketing executives to more effectively accelerate lead conversion, advance sales cycles, and increase company revenue.

“Something that truly sets LoopFuse apart in a crowded space is their zealous focus on data structure and performance. Not only does this make LoopFuse one of the few players exceptionally well suited for the enterprise but as all savvy marketers know, customer-centric data has emerged as the linchpin for driving effective lead generation programs. With the release of their powerful new Report Manager, LoopFuse further empowers marketers’ ability to analyze data to understand their customers’ behaviors, which ultimately drives revenue,” said Marcus Tewksbury, Principal Analyst of TheMarketingMojo.

LoopFuse’s new Report Manager delivers Sales and Marketing executives an extremely flexible, highly customizable means to rapidly evaluate their data, so they can identify and act upon leads, and close pending deals faster and more efficiently. Flexibility, customization and efficiency were built into the reporting features and capabilities to make them powerful and ready-to-use for Sales and Marketing executives.

Flexibility

• Gives users options to export report data as either HTML or CSV, so they can slice the data or easily add it into other roll-out management reports
• Enables management to specify the recipients of each report
• Allows executives to schedule the frequency that recipients should receive reports via email

Customization

• Reports can be defined by time range or scope, allowing marketers to fine-tune the datasets being used within a report
• Reports can be scheduled based on the users’ needs or for immediate data generated on-demand as required
• Users can choose from a broad set of unique reports

Efficiency

• Password-protected report output safeguards the company’s sensitive data
• On-demand archive of reports available for easy retrieval anytime
• Template-based reporting system allows for several instances of the same report by using different time ranges to exist at any time
• Report Creation Wizard enables users to create advanced reports in 3 easy steps

“After listening carefully to what our customers really wanted in a set of reporting tools that they would find valuable, we developed LoopFuse Report Manager. We believe it will be an invaluable tool that enables our customers to build a more efficient pipeline, resulting in increased revenue faster. We’re pleased LoopFuse Report Manager is a powerful tool that will most definitely impact the performance of our customers’ businesses and bottom-line,” noted Sean Dwyer, President and CEO of LoopFuse.

About LoopFuse
LoopFuse is a leading provider of on-demand sales and marketing automation solutions designed to close the loop between sales and marketing. Business-to-business customers leveraging LoopFuse achieve 50 percent more productivity from the sales and marketing organizations by efficiently scoring leads in the CRM (Salesforce.com or SugarCRM), assigning the leads to the most appropriate sales team, nurturing the leads to ensure they remain warm throughout the pipeline process and measuring the effectiveness of the sales funnel through reporting. LoopFuse provides organizations with the ability to build higher yielding pipelines, more efficient marketing departments and more effective sales—all resulting in increased revenue. LoopFuse is a private company funded by True Ventures. For more information on LoopFuse, please visit http://www.loopfuse.com or follow us on Twitter at http://twitter.com/loopfuse.

Press Contact
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