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Opsview Doubles Number of Qualified Leads with LoopFuse

Marketing Automation Solution Paid for Itself Within Weeks of Implementation

ATLANTA, GA – July 28, 2011 LoopFuse, the leader in sales and marketing automation for small-to-medium-sized businesses (SMB), announced today that U.K.-based Opsview Inc., a leading provider of enterprise IT monitoring solutions, has experienced a 500% increase in pre-qualified leads in the first six months and more than doubled the number of active opportunities each subsequent quarter.

With a free, open source product offering that attracts a high volume of website visitors, Opsview needed an affordable solution that automated lead capture, lead scoring, lead nurturing, and reporting – leading to measurable ROI. Opsview selected LoopFuse because it met these product requirements – as well as being affordable, scalable and user-friendly. With LoopFuse, Opsview now has full visibility into the entire lead management process, from tracking first-time website visitors to converting them into new clients.

“LoopFuse has lead to incremental growth. Within weeks of implementation, we not only increased the number of qualified leads, but also closed new business, leading to solid ROI,” said Tom Callway, marketing manager, Opsview. “LoopFuse has been incredibly user-friendly and effective. I’ve been able to accomplish a great deal given very limited human resources and budget. I couldn’t have done so much without it.”

“At Loopfuse, our goal is not only to provide companies with a best-in-class marketing automation solution,” said Sean Dwyer, president and CEO, LoopFuse, “but also to support clients as a partner in helping generate revenue. We continuously innovate and improve our solution and support to ensure client success.”

Learn more about how Opsview uses LoopFuse in this video interview with Tom Callway, please visit http://www.loopfuse.com

Try the LoopFuse solution for free by visiting us at http://www.loopfuse.com/signup.php.

About Opsview
Opsview is an open source platform that delivers enterprise scale network, server, applications and cloud monitoring. Opsview is built upon the Nagios® core framework for IT monitoring and the company has been a significant contributor to the project for the last six years. Opsview has taken the Nagios codebase and extended it to introduce many enterprise-grade enhancements, but at the same time continues to leverage the best practice development methodologies of the open source world. Opsview’s combination of ease-of-use with a flexible, standards-based architecture has attracted a wide range of enterprise and government customers including Ericsson, Electronic Arts, Allianz, PlusNet, Lidl, Harvard and Yale Universities and the Irish Revenue.

About LoopFuse
LoopFuse, the first and only provider of free marketing automation, is the leader in on-demand lead management solutions designed specifically for SMBs. Organizations leveraging LoopFuse achieve 50 percent more productivity from their sales and marketing departments by efficiently nurturing, scoring and then assigning leads in Salesforce.com (CRM). LoopFuse enables marketers to build higher yielding pipelines, more efficient marketing departments and more effective sales teams — all resulting in increased revenue. LoopFuse is privately held company based in Atlanta. For more information on LoopFuse, please visit http://www.LoopFuse.com or follow us on Twitter at http://twitter.com/LoopFuse.

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