The game of “Two Truths and A Lie” is often used as an ice breaker when a new group of people gets together or as a way to introduce yourself to others with a bit of humor and thought. We thought it would be a great way to describe marketing automation as there is no shortage of claims about what technology like this can do for you to justify spending a piece of your marketing budget on it.
The rules are simple – we tell you three things and you have to pick the one lie out of the three.
Ready? Here we go!
- All leads get timely and actionable follow up through automated email lead nurturing that can be personalized by the assigned sales representative with content mapped to exactly where they are on the buying journey.
- Sales teams become more efficient and close deals faster with better prospect intelligence and prioritized leads.
- The technology alone is all you need. Don’t worry about your goals and the processes needed to achieve them.
So, what are the two truths and what is the lie? Cast your vote in the comments and we’ll update the post shortly with the answer!
Update: Ok, you caught us! #3 is the “lie.” Marketing technology is an enabler so you need to know what outcome your are seeking, how you will measure it, and what process you want to automate before you jump into marketing automation.