Marketing automation keeps the “Summertime Blues” away

June 11th, 2012 by Richard Murdock

I’m gonna raise a fuss, I’m gonna raise a holler About a workin’ all summer just to try to earn a dollar.

Every time I call my baby, and try to get a date. My boss says, “No dice son, you gotta work late.”

Sometimes I wonder what I’m a gonna do. But there ain’t no cure for the summertime blues.

Summertime Blues by Eddie Cochran

Since Memorial Day I have noticed a marked increase in “Out of Office” emails bouncing back to my Inbox. It’s not hard to predict that this trend will continue for a few more months as people take advantage of the good weather, time off from school, and vacation days. Now is the perfect time to make sure your marketing automation system is place to keep in touch with your prospects during the hazy days of summer. Let’s look at a few ways LoopFuse can help you.

  • Prioritized leads – Take a quick view of the Visiting Companies report or at your web activity in LoopFuse to see who is viewing your web site and get straightforward and actionable information – you can even review it from the beach:)
  • Product updates – Make sure prospects and customers know about the improvements you’ve made to your offerings.
  • Informational drip campaigns – sending out relevant information to help customers use your products more effectively.
  • Awareness – Some prospects may not have visited your site recently. Reach out to those older prospects and reintroduce yourself to them.

This may not sound that innovative but that’s kind of the point. Keep on taking advantage of the relationship that Marketing Automation helps you build with your prospects even when you’re not in the office. I know that I’m able to keep in touch with my customers and team members better than before with my smartphone and a decent wireless connection. Even when I take a long weekend out of town I’m really not that far away from work with the mobile connections most of us have access to.

Take a vacation and let your prospects take theirs. You’ll still be connected more than you realize with Marketing Automation doing most of the heavy lifting for you.

Richard Murdock (@shinyranger) is the Senior Manager of Customer Support at LoopFuse. Our goal is to make sure you have the best experience possible with our products.

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