Marketing Automation Delivers Measurable Results

Using LoopFuse as an Essential Piece of the Modern Marketing Plan, Companies Can Double Qualified Leads and Reduce Costs by Up to 80%

ATLANTA, GA – August 24, 2011 – LoopFuse, the leader in sales and marketing automation for small-to-medium-sized businesses (SMB), today announced customer results that quantify the value and return-on-investment from marketing automation use.

Historically, sorting and processing leads has been inefficient as all inquiries have been treated the same way with no good way of identifying actual customer prospects. Further complicating matters is that most marketing automation products that provide a level of site traffic analysis and nurturing functionality are both expensive and complex to deploy and maintain.

After using marketing automation software from LoopFuse, ReTargeter reported doubling the number of qualified leads within 30 days and doubling the overall size of new business generated while Opsview reported a 500% increase in pre-qualified leads within the first six months. Other customers like Rhomobile report better utilization of sales teams by having them focus on real selling opportunities vs. unqualified inquiries. For every minute shifted to more productive selling time, companies could expect to see an additional $110 in revenue per sales representative per year (saving, according to IDC*, 10 minutes per week could add as much as $57,000 in new revenue per sales representatives per year).

Automating lead nurturing and management can also reduce costs. Objectivity reported reducing their marketing operations costs by 80% with a $160,000 savings over a two year period. The savings come from automating how leads are captured, managed, and delivered to the sales team.

“Marketing Automation is key to any modern marketing plan because the benefits are both measurable and immediately visible,” said Sean Dwyer, CEO of LoopFuse. “Companies simply doing email marketing are missing out on benefits and value that a more integrated marketing automation approach offers and our customers’ results are evidence of this.”

Try LoopFuse to automate your marketing for free by visiting: http://www.loopfuse.com
Going to Dreamforce 2011? We’ll be there!

About LoopFuse, Inc.
LoopFuse, the first and only provider of free marketing automation, is the leader in on-demand lead management solutions designed specifically for SMBs. Organizations leveraging LoopFuse achieve 50 percent more productivity from their sales and marketing departments by efficiently nurturing, scoring and then assigning leads in Salesforce.com (CRM). LoopFuse enables marketers to build higher yielding pipelines, more efficient marketing departments and more effective sales teams — all resulting in increased revenue. LoopFuse is privately held company based in Atlanta, GA. For more information on LoopFuse, please visit http://www.LoopFuse.com or follow us on Twitter at http://twitter.com/LoopFuse.

Contact:
LoopFuse
[email protected]
tel. +1.678.619.4619