We covered how we use LoopFuse for our own marketing efforts in Part 1 of this two part post which included using the beacon to track site visitors, how we use forms, and our Salesforce.com integration. Start with Part 1 here. In Part 2, we’re going to dig more into how we do lead flows and how that connects into our sales process. (more…)
Posts Tagged ‘Loopfuse Success’
How We Automate Our Marketing at LoopFuse with LoopFuse – Part 2
Monday, August 27th, 2012How We Automate Our Marketing at LoopFuse with LoopFuse – Part 1
Thursday, August 23rd, 2012Customers that use LoopFuse for marketing automation are always looking for better ways to get more out of the system. Like most companies with a SaaS product, we have white papers, getting started guides, and best practices out there to help guide people along the path of adoption and integration. Even with those sources available, however, there are still plenty of times when people want an actual example of how LoopFuse, Salesforce.com, and their website work together. So let’s take a look at how we use our own product. This will be a two part post so here is part one: (more…)
Spice Up Marketing Automation with a Recipe for Success
Tuesday, January 24th, 2012I make a killer fresh salsa. Over the years I have developed my technical skills to the point that my salsa is a popular request at all sorts of social gatherings. Sure I may be bragging a bit, but when you can bring in $65 per quart in a charity auction, you know you have something special.
Just like a well-proven recipe, Marketing Automation programs (like LoopFuse) can generate success such as a 178% increase in deals if you start with the right software and get your processes in place to take advantage of it. (more…)
The bottom line for marketing automation
Wednesday, August 24th, 2011So, what’s the bottom line for marketing automation? Does it work? Is it worth it? Check out our press release today and you’ll see the answer is undeniably YES! (more…)
Lead Nurturing with Education
Thursday, July 21st, 2011
If your buyer is not educated, then they will feel unready to engage the sales conversation with your team. Filling this gap with strategic marketing automation lead flows in Loopfuse that help the buyer to ask the right questions sets up a qualified lead for your sales team.
If you sell a sophisticated product or service, expect that much of the focus of your marketing automation campaigns will revolve around education. If you provide this value to potential buyers, then your expertise becomes established in their mind.
Here are some approaches we have used to in our marketing automation consulting to help our clients funnel their prospects through the buying process which will help you design your own processes: (more…)
3 Loopfuse Sales Handoff Tips
Friday, June 24th, 2011Making Loopfuse work with your sales process is more than just integrating Salesforce.com and Loopfuse. That is merely the technical aspect. The process and synchronization of sales activities with marketing automation must be thought through, implemented and adopted by your team to extract maximum benefit from your Loopfuse implementation.
To drive Loopfuse success here are three tips which you can use to have maximum impact on converting leads: (more…)
Loopfuse Trackable Lead Activity Notifications
Friday, June 10th, 2011Living in a real-time world makes feedback and information a premium. Marketing automation provides the intelligence for your decision making in the sales process as buyer activities are recorded.
A marketing automation strategy to incorporate for higher levels of success in Loopfuse is to enable and leverage trackable lead activities. At any time, a salesperson can look at a prospect’s record in Loopfuse to see the activities of a past client. The information is just as valuable as outbound sales activities. It is inbound lead activity information which reveals the interest and buying temperature or prospects. (more…)
Making Money With Marketing Automation
Friday, April 1st, 2011Marketing automation exists because the rules of marketing have changed. If you could interrupt prospects and sell hard, then marketing automation would be irrelevant. The old rules would still apply.
However, buying cycles take longer. This is because buyers can take their time and evaluate information for themselves until they feel comfortable engaging with your sales process. (more…)
Loopfuse Content Marketing Call To Actions
Friday, March 25th, 2011Lead Scoring Your Best Prospects In LoopFuse
Friday, March 11th, 2011You can learn about how lead scoring works in an article at our AscendWorks blog. This powerful Loopfuse feature introduces the element of quantifying buyer behaviors. You can use Loopfuse to measure:
- Downloads
- Visits
- Clicks
- Opens
- Completed Forms (more…)
