LoopFuse OneView Now Provides Lead Capture Form Analytics

Latest OneView release drives smarter marketing campaigns, saving time and money.

ATLANTA, GA – December 22, 2010 – LoopFuse, the leader in sales and marketing automation for small and medium-sized businesses (SMB), announced today the release of OneView v.3.29, which seamlessly integrates recently announced Inbound Marketing and Search-Engine Marketing features with new Lead Capture Form analytics. OneView, the best-of-breed marketing automation platform, as well as FreeView, the free version of Loopfuse OneView, now provides marketers analysis of which referring sites, search engines, and keywords lead to the highest conversion rates across lead capture forms.

Marketers can save time and money by focusing on programs and/or campaigns the drive the most results.  Lead Capture Forms provide marketers with an easy way to gather registrations through their websites while the new analytics feature gives insight into which referring sites, search engines, and keywords are leading to the highest conversion rates. The latest OneView release also features Lead Capture Form Cloning, allowing marketers to quickly and easily copy Lead Capture Forms. In addition, marketers can schedule HTML-based Regional Reports that cover visiting company details from specific regions across the globe.

“Lead Capture Forms are the miners of landing pages – working under the surface of the website to dig for gold – or qualified leads. We’re pleased to announce that not only does Loopfuse  OneView provide Inbound and Search Engine Marketing Analytics,” said Sean Dwyer, president and CEO, Loopfuse, “but also additional analysis into what channels are driving Lead Capture. These additional metrics will help marketers drive smarter programs and campaigns, saving time and money while closing more sales.”  

For more details, please visit http://www.loopfuse.com/product/lead-capture.php.

About LoopFuse

LoopFuse, the first and only provider of forever-free marketing automation, is a leader in on-demand sales and marketing automation solutions designed to close the loop between sales and marketing. Organizations leveraging LoopFuse achieve 50 percent more productivity from their sales and marketing departments by efficiently nurturing, scoring and then assigning leads in Salesforce.com (CRM). LoopFuse enables marketers to build higher yielding pipelines, more efficient marketing departments and more effective sales teams — all resulting in increased revenue. LoopFuse is privately held company based in Atlanta. For more information on LoopFuse, please visit http://www.loopfuse.com or follow us on Twitter at http://twitter.com/loopfuse.

Contact:
Cindy Ryan
Director of Marketing
Loopfuse
[email protected]
tel. +1.678.357.4133