I had the opportunity to catch up with Jason Kort from Marketing Automation Times recently and the result was a nice podcast covering thoughts on marketing automation broadly, how companies can best unlock the value from using it, and how LoopFuse is unique and differentiated in an otherwise pretty noisy market. Some highlights:
Loopfuse started in 2007 so we have a relatively mature and strong product platform that does all the things that marketing automation needs to do. We have made ourselves unique in the market in terms of our focus on small to mid market businesses so we are not targeting the highest end of the market like Eloqua and Marketo.
And also we have been focused on removing the friction to allow people to check out marketing automation to see if it works for them. We have a completely free version of the platform that is free to use as long as you like. We have paid versions that start at $450 per month which is at a lower price than many other solutions on the market.
It’s about 20 minutes long. Click this link to listen or download it. Enjoy!
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