LoopFuse Now Available on the Salesforce.com AppExchange

Customers can deploy LoopFuse OneView to accelerate their sales funnel within Salesforce CRM

ATLANTA, GA, October 20, 2009 – LoopFuse, Inc , a leader in sales and marketing automation for business-to-business customers, today announced the availability of LoopFuse OneView™ on the salesforce.com AppExchange . LoopFuse’s automated lead intelligence enables salesforce.com customers to effectively score, route, assign and nurture a company’s pipeline to accelerate their progress through the sales funnel. By focusing on the highly qualified prospects in the pipeline, LoopFuse OneView and Salesforce CRM combined will help companies improve sales ratios and increase revenue.

“Best-in-class sales and marketing organizations demand the ability to manage the entire sales funnel,” said Kendall Collins, chief marketing officer at salesforce.com.  “Now, Salesforce CRM users can easily access LoopFuse via the AppExchange to automate their pipeline and improve close ratios.”

LoopFuse OneView’s CRM integration directly populates Salesforce CRM with lead intelligence and prioritizes the leads so sales can focus their time and energy on the best pipeline leads. LoopFuse imports lead data, such as registration information, Web site visits and email opens, directly into Salesforce CRM. As the prospect provides additional information, the weighted lead score is updated immediately so sales can monitor progress and determine appropriate next steps.

“LoopFuse’s tight integration with Salesforce CRM means that sales professionals can easily access important lead intelligence directly in their CRM system,” said Sean Dwyer, CEO, LoopFuse. “Companies can be up and running and delivering results in weeks with this integration – which is critical in today’s environment.”

For a free trial of LoopFuse OneView, please visit http://loopfuse.com/web-demo-register.php  or visit the salesforce.com AppExchange. The no hassle pricing starts at just $750 a month for all features and functionality.

About LoopFuse
LoopFuse is a leading provider of on-demand marketing automation solutions designed to close the loop between sales and marketing. Business-to-business customers leveraging LoopFuse achieve 50 percent more productivity from the sales and marketing organizations by efficiently scoring leads in the CRM, assigning the leads to the most appropriate sales team, nurturing the leads to ensure they remain warm throughout the pipeline process and measuring the effectiveness of the sales funnel through reporting. LoopFuse provides organizations with the ability to build higher yielding pipelines, more efficient marketing departments and more effective sales – all resulting in increased revenue. LoopFuse is a private company funded by True Ventures. For more information on LoopFuse, please visit http://www.loopfuse.com or follow us on Twitter at http://twitter.com/loopfuse.

About the Force.com Platform and AppExchange
Force.com is the only proven enterprise platform for building and running business applications in the cloud.  The Force.com platform powers the Salesforce CRM applications, more than 800 ISV partner applications like those from CODA and Fujitsu, and more than 120,000 custom applications used by salesforce.com’s 63,200 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel.

Applications built on the Force.com platform can be easily distributed to the entire cloud computing community through the Force.com AppExchange marketplace at http://www.salesforce.com/appexchange/.