More than an automated email drip campaign, lead nurturing is a coordinated set of planned messages, content and tactics that guide a lead through the buying cycle. Poorly constructed and planned lead nurturing programs can do a great deal of harm, from alienating leads by giving them the wrong information or being annoying by contacting them too often.

Join us as Mac McConnell, MBA, and partner and founder of BlueBird Strategies, presents “Lead Nurturing: How Not to Screw It Up.”  McConnell teaches you how to design a lead nurturing program that provides leads with the content they want and you with increased sales.

We will cover: Motivating the B2B buyer Preparing a lead for a sale Developing quality content Scoring leads to track progress Review real life examples that worked

Click here to REGISTER NOW!

Tags: b2b, BlueBird Strategies, Lead Nurturing Best Practices, Mac Mcconnell, Webinar

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