We covered how we use LoopFuse for our own marketing efforts in Part 1 of this two part post which included using the beacon to track site visitors, how we use forms, and our Salesforce.com integration. Start with Part 1 here. In Part 2, we’re going to dig more into how we do lead flows and how that connects into our sales process. (more…)
Posts Tagged ‘lead nurturing example’
How We Automate Our Marketing at LoopFuse with LoopFuse – Part 2
Monday, August 27th, 2012Replay of email lead nurturing training session [Video]
Friday, August 10th, 2012We had a great session yesterday covering a quick product overview and then a deep dive into email lead nurturing. We showed a pretty simple email drip campaign and then proceeded to a more advanced LoopFuse + Salesforce.com nurture flow driven by where a prospect is in the sales cycle. If you want to skip the product overview, the lead nurturing training starts right around 16:00 in the video below. Click here to start at that point.
The key is to start with the process and know the opportune moments to engage with your prospects. Once you have that mapped out, then start with simple lead flow and grow from there. There is a great deal of flexibility in our lead flows so start with what you know and go from there.
Enjoy!
Want to get started with email lead nurturing? Read this post on a Simple Lead Nurturing Example for Every Business. Want to set one up in LoopFuse? Read this post on Setting Up a Simple Email Drip Campaign. Ready for more advanced lead nurturing that includes conditions, mapping to stage of the sales pipeline, and other prospect activity? Check out A Little Lead Flow Love: Setting Up Your Lead Nurturing Email Program.
We would love you to try out LoopFuse here.
To find out exactly what LoopFuse does, click here.
To add LoopFuse to Salesforce.com, click here.
You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.
Are you getting gold medal results from your email lead nurturing efforts?
Monday, August 6th, 2012The Olympics are in full swing in London and we are watching the thrill of victory and agony of defeat play out in tape delayed awesomeness. Winners and losers are separated by hundredths of a second – literally a blink of the eye.
We’ve been enjoying watching all the events here at LoopFuse and it got us to thinking about being a world class performer in things other than swimming or gymnastics. We decided to take a look at our own email lead nurturing programs and share how some of them have been performing over the past 30 days or so.
We’ve covered previously the huge impact that even the simplest lead nurturing program can have on your sales cycles and sale pipeline performance. They key is to send fewer emails at the right time based on where a prospect is in their buying journey. Please, no batch and blast email campaigns.
We have a variety of lead flows enabled for our own use and took a look at one that is focused around those who have an interest in using LoopFuse with Salesforce.com specifically around our lead assignment capabilities.
Number of recipients (emails sent): 295
Average open rate: 31%
Average click rate: 11%
Not too shabby. The point here is that this is a limited number of emails sent in context to where a prospect is in the buying cycle. Would we like more opens and clicks? Of course, but we also understand that there will be more people entering this lead flow daily and many entering more advanced stages of our sales pipeline based on this engagement.
If you are still stuck in the batch and blast email marketing mindset, please take the time to think about setting up even the simplest lead nurturing program. You will get better engagement and your prospects will stick around longer (vs. unsubscribing from irrelevant and poorly timed email blasts).
Want to get started with email lead nurturing? Read this post on a Simple Lead Nurturing Example for Every Business. Want to set one up in LoopFuse? Read this post on Setting Up a Simple Email Drip Campaign. Ready for more advanced lead nurturing that includes conditions, mapping to stage of the sales pipeline, and other prospect activity? Check out A Little Lead Flow Love: Setting Up Your Lead Nurturing Email Program.
We would love you to try out LoopFuse here.
To find out exactly what LoopFuse does, click here.
To add LoopFuse to Salesforce.com, click here.
You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.
Setting Up a Simple Email Drip Campaign [How To]
Tuesday, May 22nd, 2012One email lead nurturing example we recommend to every company that is focused on getting people to sign up or register on their website is the simple Email Drip Campaign. This is a very straightforward, time-based flow that can have some additional sophistication added by segmenting how a web form is filled out and using those variables to drive the content and timing – location, areas of interest, role, etc.
We previously covered a Simple Lead Nurturing Example for Every Business and this post shows you how to implement it in LoopFuse. (more…)
A simple lead nurturing example for every business
Friday, April 20th, 2012Looking for lead nurturing examples? Look no further!
One of the most beneficial things you can add to your sales process is an email lead nurturing campaign to engage with prospects through the middle of the funnel. This is the time between when they have raised their hands as interested in what you do or the problem you solve and actually becoming a customer. This is also the time it is easiest for them to forget about you or for you to forget about them because of broken sales and lead nurturing processes.
One email lead nurturing example we recommend to every company that is focused on getting people to sign up or register on their web site is detailed below. This is a pretty straightforward, time-based flow that you can add some sophistication to by further segmenting on how they fill out a web form – location, primary areas of interest, role, etc. Let’s leave that for later and just focus on a simple registration/sign up lead nurturing flow.
Let’s look at each of the above steps separately:
1. +0 Days from Registration – this is your opportunity to let your company and product personality come through. This is not a system-generated, transactional email. If you have a web-based application, you have already sent a confirmation or activation link. This is your chance to genuinely welcome someone and put your best foot forward.
2. +2 Days from Registration – this is your opportunity to reinforce key areas of your product or service that unlock huge value. If you are web-based application, then highlight the three easy steps to get started, if you are an off-line business then share how best to do business with you (what you need to prepare, what they can expect, etc.). Remember, make this about them and not about you. Focus on the problem they seek to solve or the outcome they wish to achieve.
3. +7 Days from Registration – now is your time to become top of mind again in case the prospect has gotten distracted, confused, or just lost interest. Reinforce how easy it is to do business with you or use your product. Highlight content that is available to help with a focus on short and easily consumed items (videos, blog posts, etc.) If all you have is a 50 page user guide, then get busy breaking it up into consumable pieces and share it in this message.
4. +15 Days from Registration – at this point, let’s hope there is active dialog between you and this prospect from a sales standpoint. This message fits in nicely because it is designed to reinforce the results and overall happiness that other customers have with you. Again, make this content easily consumable by linking to customer testimonial videos or even just call out quotes from customers. We all like to see validation from others so this is your chance to show off a bit. Again, focus on the results and how easy it was to get them with you.
That is about as simple as it gets because everyone goes through the same process and the content should be already available inside your company. The great news is that setting this up with LoopFuse is really easy and can be done at no (FreeView) or low (OneView) cost. You’ll begin to see results immediately from open and click rates to responses and engagement.
Don’t lose people after you’ve worked so hard to get them in the first place!
We would love you to try out LoopFuse here.
To find out exactly what LoopFuse does, click here.
To add LoopFuse to Salesforce.com, click here.
You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.
