As we kick-off 2011, driving revenue is certainly top of mind for most, if not all, SMB leaders. To drive revenue effectively, SMB sales leaders need a solid sales pipeline and should strongly consider utilizing Lead Nurturing to help build a robust sales pipeline. In short, Lead Nurturing is the marketing automation process of interacting with new and existing leads — usually via personalized emails — in order to help connect your sales team to qualified sales prospects that are ready to engage with sales.
In an effort to help SMB leaders, we are adding Lead Nurturing Best Practices for Small to Medium sized Businesses (SMBs) to the The Loopfuse Exchange today. This whitepaper is very comprehensive is a great resource for anyone looking to gain a better understanding of Lead Nurturing and how it can help grow your business. Below is the table of contents for Lead Nurturing Best Practices for Small to Medium sized Businesses (SMBs):
- Lead Nurturing for Small to Medium Sized B2B Companies
- A unique perspective on the topic
- Why Sales and Marketing Need to Nurture Leads Today
- Implementing Lead Nurturing – A Practitioner’s Perspective
- Where have you implemented lead nurturing?
- Is lead nurturing for everyone?
- How did you get buy-in to initiate lead nurturing?
- Who do you nurture?
- How do you get started?
- Describe some of your nurturing programs
- Andy Ellicott’s keys to success
- Additional Info / Next Steps
Download Lead Nurturing Best Practices for Small to Medium sized Businesses (SMBs)
