Posts Tagged ‘lead flows’

How to win at marketing automation and your next chili cook-off

Monday, October 28th, 2013

Yes, that's Richard's chili

If you’re a frequent reader of The Mouth of the Funnel, you’ll know that I like to relate Marketing Automation posts to my everyday activities like building a shower or making salsa. That’s because the process of implementing a successful Marketing Automation program can be broken down and implemented just like you would a construction project or a recipe. There are ingredients or materials that need to be combined in a particular manner to end up with the desired result.

Every endeavor that you take needs to have basics in place to make it successful. For example, if you want to create an entry for your next Halloween or Fall Festival chili cook off then you need to assemble the right ingredients and then put them together in the right way to get a great-tasting combination. Marketing Automation, just like chili, can be as complex or as simple as you want it to be. Using the same ingredients you can create anything from acceptable to award winning, but if you don’t use them to their potential they can also create a miserable failure that makes you not want to even try it again. Now you might think this post is like the one I did for Salsa back in 2012, but not entirely. That one talked about refining and tweaking your process. Today we’ll talk more about the structure of a good marketing automation program and how it all comes together for savory goodness. (more…)

Back to (Marketing Automation) School Time!

Tuesday, August 13th, 2013

This summer has been full of plenty of activities for everyone. My own family has embarked on a myriad of summertime adventures such as enjoying the neighborhood pool, going to the Georgia Aquarium, and floating down the Chattahoochee River in Helen, Georgia. We’ve gone to the kiddie park, taken in some summer blockbusters, and gone out to eat more times than I care to admit. We’ve had great fun but something has been creeping up on us the entire time. It tried to catch us by surprise and, in fact, you may not have noticed it either because of all the summer activities going on around you but there have been clues to give it away. The days are getting shorter and families seem to be packing in as many activities as they can in the least amount of time possible.

It’s time for Back to School. (more…)

Watermelons don’t keep

Friday, July 19th, 2013

It’s summer time. The hot, sticky days can drag on with the sun beating down on your head. Evenings seem to cool off only slightly as mosquitoes drone and fireflies put on their nightly show. You’re looking for relief from the heat and decide to pick up one of those old summertime standbys, the watermelon. So you go to the supermarket, pick out one using some arcane method passed down from generations, and take it home to enjoy. Juicy and sweet, dripping with sticky goodness, you plan on using it later to be a refreshing break from summer’s grip but, for some reason or another you forget about that large, green melon sitting on your counter. Now, you would figure that a watermelon would keep for a while based on its thick rind and how they seem to withstand transport along with all those other large, heavy fruit. That may not be the case. (more…)

4 Lead Assignment Tips for + LoopFuse

Friday, November 4th, 2011

This is guest post by Don Dalrymple, President, AscendWorks

If you have an abundance of leads from your inbound marketing system, then qualification becomes a challenge.  Your Loopfuse system should be set up for positioning your sales team to qualify and convert leads based on various criteria which are part of your Lead records.

Part of the challenge is to ensure that the flow of your Leads drives responsiveness from your sales team.  Your Lead Flows and Lead Scoring will be working in tandem to prepare a prospect for the sales engagement. (more…)