Lead Capture for Small-to-Medium-Sized B2B Companies

May 2nd, 2011 by Sean Dwyer

Today, we are adding another white paper to the LoopFuse Marketing Best Practices Exchange, Lead Capture for Small-to-Medium-Sized B2B Companies.  No question, Lead Capture is a critical piece of the marketing automation puzzle.  Lead Capture is also the yardstick by which most B2B marketing organizations are measured; everything’s good when sales people aren’t complaining about having too few leads.

This paper describes best practices for capturing leads, particularly via the web. SMBs especially will learn effective methods for:

  • Identifying the leads to target
  • Making your company relevant to prospects
  • Best practices for capturing leads via your website
  • Other Lead Capture venues — social networking, tradeshows, mailing list purchases, etc.
  • Forecasting demand and measuring Lead Capture effectiveness

Real-World Perspectives on Lead Capture

As with other LoopFuse Marketing Best Practices Guides, we’ll feature tips from actual LoopFuse customers to help you round out your understanding of Lead Capture and provide you with real-world advice you won’t find in other theoretical papers on the topic.

If you have any Lead Capture thoughts or experiences you’d like to share, please contact us at [email protected]

To learn more about Lead Capture best practices, download Lead Capture for Small-to-Medium-Sized B2B Companies

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