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Latest Loopfuse OneView Release Features Complete Redesign of Email Marketing

OneView upgrade improves overall usability and significantly increases email deliverability

ATLANTA, GA – September 8, 2010 Loopfuse, the leader in sales and marketing automation for small and medium-sized businesses (SMB), announced today the latest release of OneView, the best-of-breed marketing automation platform.   Based on market leadership, continuous technological innovation and client feeback, OneView version 3.27 features a completely re-designed Email Marketing feature that improves overall usability, email deliverability, and graphical real-time analytics.

In the current climate of shrinking budgets and increased pressure to deliver results, marketers need to ensure that email campaigns actually reach the designated recipients. The redesigned Email Campaign user interface significantly increases email deliverability through the new Auto-Authentication Feature, which keeps specific email from being snagged in spam filters.  The new Email Campaign Wizard enables marketers and content creators to more efficiently create and launch email campaigns. Personalization is another aspect that leads to more successful email campaigns.  OneView now uses the latest contact information to personalize email content; marketers can also personalize any field in the email headers using contact information or CRM Lead Owner information.  Marketers can also track campaign results in real-time, with access to  colorful, power-point friendly charts and an increased level of detail into a prospect’s activity across the entire campaign.

“Our goal at Loopfuse is to offer marketing organizations accessible, cost-effective and successful marketing automation tools, so we continuously innovate to achieve that goal. After all, their success is our priority,” said Roy Russo, co-founder and vice president, products, Loopfuse.  “The most recent release of OneView is an example of our commitment to innovation, derived from a combination of user feedback, best practices and cutting-edge technologies.” 

Companies interested in OneView 3.27 can visit (http://www.loopfuse.com/signup.php) to obtain a free Loopfuse account.

About LoopFuse

LoopFuse, the first and only provider of forever-free marketing automation, is a leader in on-demand sales and marketing automation solutions designed to close the loop between sales and marketing. Organizations leveraging LoopFuse achieve 50 percent more productivity from their sales and marketing departments by efficiently nurturing, scoring and then assigning leads in Salesforce.com (CRM). LoopFuse enables marketers to build higher yielding pipelines, more efficient marketing departments and more effective sales teams — all resulting in increased revenue. LoopFuse is privately held company based in Atlanta. For more information on LoopFuse, please visit http://www.loopfuse.com or follow us on Twitter at http://twitter.com/loopfuse.

Cindy Ryan
Director of Marketing
tel. +1.678.357.4133