Posts Tagged ‘landing pages’

Building Awesome Landing Pages with Unbounce and LoopFuse [Video]

Friday, September 27th, 2013

We had a great session earlier this week talking about landing pages, how to use Unbounce to create awesome ones, and then connecting all that into LoopFuse for automated follow up, lead scoring, etc.  Replay of the webinar below.   Enjoy!

We would love you to try out LoopFuse here.

To find out exactly what LoopFuse does, click here.

You can try Nearstream for social lead generation here.

To add LoopFuse to Salesforce.com, click here.

You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.

The Path to Landing Page Genius [Video]

Friday, June 1st, 2012

We had a great time this week with the smart folks at on-line marketing agency Clever Zebo doing a webinar on landing pages including digging into what makes a great one, things to consider, and some great A/B testing examples.  Josh & I created a summary of our discussion as a follow up and we wanted to share it with everyone!

Take a few minutes and watch the video below that covers:

  • A deep dive into an A/B test that lifted conversions by 90%
  • The best call to action text for your buttons
  • How the images you use impact conversion rates
  • An easy way to create and test landing pages

We would love you to try out LoopFuse here.

To find out exactly what LoopFuse does, click here.

To add LoopFuse to Salesforce.com, click here.

You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.

Should you accept personal email addresses on your sign up forms?

Friday, May 4th, 2012

In a word, yes.

In an on-demand, try before you buy world excluding an email address because it is from Gmail vs. a branded domain is a big mistake.  Why?

  1. People try products with personal email addresses be it for their company use or personal use.  The line between the two worlds continues to blur and excluding someone’s preferred method of managing engagement with you is just not smart.
  2. You can see who visits, the actions they take, and prioritize them appropriately for sales engagement with LoopFuse regardless of the type of email address.
  3. Lots of products have emerged to let you paint a true picture of someone from their email address. NimbleRapportive (now part of LinkedIn), Gist (now part of RIM), and even FullContact can give you a quick, on-demand view of someone’s true social profile.
  4. The barrier to get a branded email address is extremely low via products like GoogleApps so even if you think you are keeping out less than qualified leads, you aren’t.

What do you think?  What do you do at your company?

Since it’s Friday, let’s enjoy the Who summing this up with “Who Are You?”

Less Really Is More – Getting The Right Number of Fields on Your Form

Monday, April 2nd, 2012

Yes, we know it is tempting to continue adding all sorts of fields to the form you are creating because you want lots of information to help segment and prioritize your leads. But is that really the best way to design your landing pages for best click and response rates?  According to the folks over on the Marketing Experiments Blog, it is not.  They ran a series of tests around fields in forms and came up with some interesting data to reinforce that less really is more.  Enjoy!

We would love you to try out LoopFuse here.

To find out exactly what LoopFuse does, click here.

To add LoopFuse to Salesforce.com, click here.

You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.

Connecting Unbounce landing pages to LoopFuse [Video]

Wednesday, March 28th, 2012

We were really excited when we rolled out support for Unbounce landing pages and wanted to share this quick video that shows exactly how to connect the two products.  Please note: this integration is only supported for paid Oneview accounts.

The “Noob” Guide to Online Marketing [Infographic]

Tuesday, August 16th, 2011

We wanted to share this awesome infographic provided by the folks over at Unbounce that gives a pretty detailed overview of what online marketing is all about, what you need to do, and when you need to do it.  Landing pages (their business) are, of course, at the center of everything and they do indeed play an important role in driving actions as you attract visitors to your site. (more…)