In a word, yes.

In an on-demand, try before you buy world excluding an email address because it is from Gmail vs. a branded domain is a big mistake.  Why?

1. People try products with personal email addresses be it for their company use or personal use.  The line between the two worlds continues to blur and excluding someone’s preferred method of managing engagement with you is just not smart.
2. You can see who visits, the actions they take, and prioritize them appropriately for sales engagement with LoopFuse regardless of the type of email address.
3. Lots of products have emerged to let you paint a true picture of someone from their email address. Nimble, Rapportive (now part of LinkedIn), Gist (now part of RIM), and even FullContact can give you a quick, on-demand view of someone’s true social profile.
4. The barrier to get a branded email address is extremely low via products like GoogleApps so even if you think you are keeping out less than qualified leads, you aren’t.

What do you think?  What do you do at your company?

Since it’s Friday, let’s enjoy the Who summing this up with “Who Are You?”