With our OneView 3.6 release, LoopFuse enables marketers deeper and richer insight in to the Lead Funnel through an easy-to-us and intuitive user-interface. With our Closed-Loop Reporting enhancement, marketers are now able to visualize the entire Lead Funnel and pin-point the time involved in having prospects and leads move through the funnel at different stages. We can honestly say that this level of reporting is unseen in any competing product. (hurry up guys, you’re playing catch-up now) 
So what do the new reports include and why should you care?
The idea? behind this addition to our flagship product, is simple:
- Empower marketers with unprecedented insight in to the Sales Cycle.
- Supply knowledge in to what marketing initiatives are working and what isn’t.
- Visualization that supports the further alignment of marketing and sales goals.
- Contrast and compare marketing and sales performance during different times in the company’s history.
Funnel Analysis allows you to answer the most important question a marketer has – At what rate are my prospects moving along the lead funnel?. LoopFuse OneView provides key metrics, such as the rate of conversion between First Contact to Conversion, or Lead to Opportunity. With better insight in to these key metrics, OneView then allows you to better tune your nurturing and campaign initiatives.
For a full listing of the 3.6 enhancements, click here.
In one of my initial blog posts, I commented on the rapid pace of innovation that LoopFuse was going to bring to the Marketing and Sales Automation industry. Clearly, we’re delivering on our promise to inject better reporting and usability in to a a stagnant market…. this release is proof-positive that the LoopFuse machine continues to out-pace the competition with a better product, better support, and affordable pricing.
Keep your eyes on this space for future release announcements, which will include major enhancements to our flagship product and have LoopFuse moving in to new online markets.
Tags: Reporting
