Then you are in luck because the nice folks over at WordStream have produced this clever “map” that helps categorize the types of products that are out there and names leaders in each category. We are excited to be included in the marketing automation category! So, as you put your marketing and advertising budgets to use, be sure to use this as a reference.
Remember – technology is an enabler. You must understand what you are trying to accomplish (your goals) and how you want to do it (tactics and processes) to have the most success with any of these technology products.
Enjoy!