What you need to know about Google Tag Manager

October 2nd, 2012 by byoung

Google Tag Manager is a new release from Google that will help solve an issue that many webmasters/marketing folks have: deploying tags and pixels to web sites is too difficult.

Often the folks that want the tag (marketers) and the folks that have to apply the tags (webmasters/developers) aren’t necessarily operating on the same timelines and priorities. It can be tough to get a pixel installed quickly, or to get a necessary bit of Javascript pushed live through the testing/release cycle.

Read more about Google Tag Manager

Google seems to have this well in hand. Here’s how it works:

You embed the Tag Manager javascript into all of your web pages.

Highlighted snippet that should be embedded in your web pages

When you want a new bit of code deployed, you go into the Tag Manager Application, and can configure what should be deployed where. You can put custom code, or a set of stock items like Google Analytics and retargeting pixels.

Highlighted snippet that should be embedded in your web pages

Conveniently, it also contains versioning (if inappropriate changes get rolled out, it’s easy to roll back), and testing methods (so verification of the changes can be performed without affecting the production site). No more “roll it out and hope for the best.”

As someone who has been on both sides of the fence (installing the code, and pleading asking for the code to be installed) this is a welcome announcement. It will save time and heartache.

The Loopfuse beacon works with it, and we recommend implementation.

Need help setting this up?  Let us know and we’ll get you up and running!

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