A finely crafted marketing message isn’t worth much if it doesn’t reach the right people. If you engage your prospects at the right time, but with the wrong message, your efforts will be equally fruitless.
Join us as Marcus Tewksbury and Sharon Zaugh from The Marketing Mojo teach you how to craft the proper message targeted at the intended audience at the best time.
What you will learn:
- A definition of the buyer’s journey and its stages
- Examples of the types of content that map to each stage of the buyer’s journey
- Industry benchmarks for demand funnel conversion rates
- How to analyze your demand funnel and determine stages of low conversion
- How to best optimize your content to focus on stages with the greatest potential for improved conversion
Space is limited. REGISTER NOW!
RECORDING AVAILABLE: if you can’t make it, you can still register so you’ll receive the recording afterwards
Marcus Tewksbury
Marcus Tewksbury is a product strategy and business development expert with over 15 years of experience defining, marketing, and ultimately selling new B2B marketing services and technology offerings.
Today, Marcus focuses on strategic accounts for Experian Marketing Services, where he partners with marketing executives on how to best harness their customer relationships to develop “big ideas” that open new markets and expands revenue opportunities with existing ones.
Marcus is a frequent speaker and writer, having appeared or been cited in publications such as Mashable.com, USAToday and The Wall Street Journal. Marcus has been a guest lecturer at such institutions as Georgetown University and The University of Chicago. He is also an active advisor to LoopFuse.
More on Marcus’s thought leadership can be found on his award winning blog, The Marketing Mojo.
Sharon Zaugh
Sharon Zaugh has nearly a decade of B2B marketing experience and for the last six years has been focused in the marketing technology space. Working in both the professional services and software industries, Sharon has experience implementing and managing both custom-developed and standard CRM and Marketing Automation systems.
In her role as Digital and Database Marketing Manager at Alterian, Sharon oversees the campaign and lead management activities for Alterian’s Americas region.
You can read more from Sharon on Alterian’s blog, Engaging Times, and look for her contributions on Marcus’s blog, The Marketing Mojo.
We look forward to it and hope you can join us,
