IT industry research firm Gartner Group and analyst Chris Fletcher released their CRM Lead Management Magic Quadrant report in the last week or so.
We were very excited to have earned the “Promising” label a year ago from Gartner when they released their “MarketScope” for CRM Lead Management. In the last several months, we had the opportunity to brief Chris about LoopFuse, where we saw the market headed, and how we are positioned in it. During that discussion and completion of the survey materials, it became clear to us that this report was covering vendors who focus on the largest enterprises at the highest price points.
We are not exclusively focused on large enterprise customers and, as a result, do not carry the high price tag of those solutions. Our focus remains SMBs along with groups or departments within larger companies looking for an easy to use and fast ROI marketing automation platform.
That said, we were happy to get a nice mention in the report along with several other companies who are doing well but are not focused on the needs of the largest enterprises.
Congratulations to the big enterprise marketing automation vendors recognized in this report and thanks Chris for being focused on this market!
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Tags: crm lead management, Gartner, magic quadrant
