February 10th, 2009 by Roy Russo

Since our founding in 2007 as the pioneer in marketing and sales automation, we’ve seen rapid adoption of our On-Demand (SaaS) platform across both large and small organizations. Two years later, we mark a significant point in our history, having secured a Series-A round from True Ventures, led by John Burke, and the addition of our new CEO, Sean Dwyer,  to our ranks.

A Special Thanks

I won’t take this funding announcement to blog about how wonderful we are, drink our own kool-aid, and pat ourselves on the back, as some would expect. I will however, take this opportunity to thank the group of people that enabled us to get where we are today… our customers. Our customers have maintained a steady and unwavering belief in LoopFuse, the company and the vision from day-one. It is with their support, that we have not only reached this point in our history, but with their input and suggestions, have built the most innovative software they use every day to generate millions of dollars in sales. To our customers, allow me to say that everyone at LoopFuse thanks you for helping us build the strong partnership that exists today.


Through a rather serpentine twist of fate and coincidences, we were introduced to the partners at True Ventures (Thanks, Dave!). I can honestly say that they are the perfect partner for LoopFuse, with a perfect alignment of vision, goals, growth philosophies, and the importance of a solid team of dedicated A Players. I’ve met a lot of VCs in my career… these guys are truly different and an excellent partner complementing the LoopFuse executive team. We are extremely fortunate to have such a talented group of people working with us, along with our new admiral at the helm, Sean Dwyer; who loved using the product so much, he decided to run the company.

When Tom and I started this company, we were two guys (and a rather angry pit-bull) with an idea and a dream to revolutionize how online business is conducted. We’ve always maintained a belief that the success of the company and its customers is an inevitability. Even though the industry peddles the mirage of marketing automation, we actually deliver re$ult$, and believe that the influence this industry can have on business is much larger and broader than where we are today. Follow us, and you will see.

To Marketo and their overpriced Toy for Marketing Tots™, and Eloqua, with their Techological Torture Device™, I say, Get some coffee and try to stay awake. If it was bad for you when it was two guys (and a dog), it’s going to be an utter nightmare now.

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