When asked what he believes is the biggest startup failure in the past 5-10 years, marketing guru Sean Ellis, Founder and CEO of Freejit.com, says that what Google is  today, Yahoo could have been.  “Ten years ago Yahoo was in a position to dominate the web,” says Sean.  “It was a hot brand, loved by customers. Where they lost track is that they focused on their own business needs.” According to Sean, Google focused on what customers really wanted: a pure search model– and the company layered a business model on top of that.

Today, the mantra for B2B startup success, according to Sean, is ROI [Return-on-Investment]: “Demonstrate you can deliver ROI, and you’ll have a better business.”

Tune into to Sean’s full video interview, part of the  “5 from 5″ video snapshot series, to gather more insight, trends and tricks of the trade.

Tags: B2B Marketing, lean startup, Marketing Automation, Sean Ellis, Startups

This entry was posted on Thursday, May 19th, 2011 at 8:00 am and is filed under Customer Acquisition, Thought Leadership. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.