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Lead Scoring

LoopFuse OneView allows marketing organizations to automate the tedious task of identifying qualified leads. The Lead Scoring automation process scores leads in your database, based on a host of information, based on scoring rules and a point system that you control.

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  • Fully automated Lead Scoring Process
    • Scores individual prospects based on rules you create.
    • Scores companies and organizations based on rules you create.
    • Scores leads before exporting them to your configured CRM.
    • Exports leads score along with other lead information to your CRM.
  • Flexible scoring rule creation
    • Score leads based on webpages they’ve viewed with optional wildcard matching for high-level product interest gauging.
    • Score leads based on demographic information. Use wildcard matching for enhanced scoring of profiles.