LoopFuse OneView allows marketing organizations to automate the tedious task of identifying qualified leads. The Lead Scoring automation process scores leads in your database, based on a host of information, based on scoring rules and a point system that you control.
- Fully automated Lead Scoring Process
- Scores individual prospects based on rules you create.
- Scores companies and organizations based on rules you create.
- Scores leads before exporting them to your configured CRM.
- Exports leads score along with other lead information to your CRM.
- Flexible scoring rule creation
- Score leads based on webpages they’ve viewed with optional wildcard matching for high-level product interest gauging.
- Score leads based on demographic information. Use wildcard matching for enhanced scoring of profiles.