Posts Tagged ‘drip campaign’

Accelerate Sales with Lead Nurturing [Video]

Tuesday, July 23rd, 2013

We had a great session Wednesday of last week covering how to accelerate sales with lead nurturing.  We covered the basics of setting up a simple time-based email lead nurturing program and then got into some more advanced scenarios using conditional elements and stages of the sales pipeline pulled from a CRM system.  Enjoy!

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Replay of email lead nurturing training session [Video]

Friday, August 10th, 2012

We had a great session yesterday covering a quick product overview and then a deep dive into email lead nurturing.  We showed a pretty simple email drip campaign and then proceeded to a more advanced LoopFuse + Salesforce.com nurture flow driven by where a prospect is in the sales cycle.  If you want to skip the product overview, the lead nurturing training starts right around 16:00 in the video below. Click here to start at that point.

The key is to start with the process and know the opportune moments to engage with your prospects. Once you have that mapped out, then start with simple lead flow and grow from there.  There is a great deal of flexibility in our lead flows so start with what you know and go from there.

Enjoy!

Want to get started with email lead nurturing?  Read this post on a Simple Lead Nurturing Example for Every Business. Want to set one up in LoopFuse?  Read this post on Setting Up a Simple Email Drip Campaign.  Ready for more advanced lead nurturing that includes conditions, mapping to stage of the sales pipeline, and other prospect activity?  Check out A Little Lead Flow Love: Setting Up Your Lead Nurturing Email Program.

We would love you to try out LoopFuse here.

To find out exactly what LoopFuse does, click here.

To add LoopFuse to Salesforce.com, click here.

You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.

Are you getting gold medal results from your email lead nurturing efforts?

Monday, August 6th, 2012

The Olympics are in full swing in London and we are watching the thrill of victory and agony of defeat play out in tape delayed awesomeness.  Winners and losers are separated by hundredths of a second – literally a blink of the eye.

We’ve been enjoying watching all the events here at LoopFuse and it got us to thinking about being a world class performer in things other than swimming or gymnastics.  We decided to take a look at our own email lead nurturing programs and share how some of them have been performing over the past 30 days or so.

We’ve covered previously the huge impact that even the simplest lead nurturing program can have on your sales cycles and sale pipeline performance.  They key is to send fewer emails at the right time based on where a prospect is in their buying journey.  Please, no batch and blast email campaigns.

We have a variety of lead flows enabled for our own use and took a look at one that is focused around those who have an interest in using LoopFuse with Salesforce.com specifically around our lead assignment capabilities.

Number of recipients (emails sent):  295

Average open rate: 31%

Average click rate: 11%

Not too shabby.  The point here is that this is a limited number of emails sent in context to where a prospect is in the buying cycle.  Would we like more opens and clicks?  Of course, but we also understand that there will be more people entering this lead flow daily and many entering more advanced stages of our sales pipeline based on this engagement.

If you are still stuck in the batch and blast email marketing mindset, please take the time to think about setting up even the simplest lead nurturing program.  You will get better engagement and your prospects will stick around longer (vs. unsubscribing from irrelevant and poorly timed email blasts).

Want to get started with email lead nurturing?  Read this post on a Simple Lead Nurturing Example for Every Business. Want to set one up in LoopFuse?  Read this post on Setting Up a Simple Email Drip Campaign.  Ready for more advanced lead nurturing that includes conditions, mapping to stage of the sales pipeline, and other prospect activity?  Check out A Little Lead Flow Love: Setting Up Your Lead Nurturing Email Program.

We would love you to try out LoopFuse here.

To find out exactly what LoopFuse does, click here.

To add LoopFuse to Salesforce.com, click here.

You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.

Setting Up a Simple Email Drip Campaign [How To]

Tuesday, May 22nd, 2012

One email lead nurturing example we recommend to every company that is focused on getting people to sign up or register on their website is the simple Email Drip Campaign.  This is a very straightforward, time-based flow that can have some additional sophistication added by segmenting how a web form is filled out and using those variables to drive the content and timing – location, areas of interest, role, etc.

We previously covered a Simple Lead Nurturing Example for Every Business and this post shows you how to implement it in LoopFuse. (more…)