As you probably know by now, Salesforce.com acquired Dimdim, which provides free web collaboration, allowing anyone to host and attend online meetings, demos and webinars using just a web browser, earlier this month. What you might not know is that Dimdim, like Heroku which was also acquired by Salesforce.com, is a Loopfuse customer and they have achieved amazing results using Loopfuse. In fact, just take a look at their results since they starting using Loopfuse Oneview:
- 86% improvement in sales conversion rate
- 150% increase in number of scheduled weekly sales demos
- 216% improvement in the velocity of sales (reduction in time from lead to sale closing)
- 90% contact rate with leads in the first 48 hours with existing sales staff
Now you are probably wondering, “how they did this within Loopfuse Oneview?” so here is the high level answer:
- Automated workflows for all inbound leads.
- Integration of the Dimdim product usage data with Loopfuse to improve lead management process.
- Implemented 30 day flow for all leads.
- Personalization of content with CRM Integration.
- Management of unsubscribes.
So while I can’t guarantee that Salesforce.com will acquire your company even though the track record is good for Loopfuse customers, I can tell you that you will improve your Sales & Marketing results if you use Loopfuse OneView. To learn more, please download the Dimdim case study.
Tags: Dimdim case study
