Create a segmented list as a follow up to your next email campaign

September 28th, 2012 by Robert Pease

We wanted to highlight a really straightforward and powerful way to increase the performance of your next email campaign by focusing on what you do after sending it.

Yes, we know you’ll be watching opens and clicks but we suggest you focus on what happens after those clicks.  Namely, if someone takes the action to click on the link in your email (hopefully you have one, central call to action) and visits a chosen web page, then create a segmented list to do a targeted follow up to those people.

This can be done automatically as part of a lead flow or you can simply create the list and choose it for a follow up one-off email campaign.

Follow this path Loopfuse>Prospect Management>Create a List (upper left)>Add Segmentation Criteria>Choose “Segment Leads by Web Viewing Behavior” in the drop down box.

Enter the page and you’re off and running.  Simply choose this list for your next email campaign and you’ll be able to do a targeted follow up in context to a group of people who have already signaled interest.

Need help setting this up?  Let us know and we’ll get you up and running!

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