I would like to congratulate Zimbra, the popular e-mail and collaboration company (and a division of Yahoo!). Since they started using Loopfuse OneView™, Zimbra has increased its Sales and Marketing efficiency by 50% – special thanks to Greg Armanini and John Robb of Zimbra for collaborating with us on the case study.
With over 41 million paid mailboxes worldwide, there is no doubt that Zimbra is redefining the email and collaboration space. Achieving such web business success requires the right strategy coupled with the right partners to make it happen – especially with over 200,000 unique web visits a week to its homepage, www.zimbra.com.
While Zimbra initially chose Eloqua for marketing automation, they subsequently replaced them with LoopFuse OneView, which is easier for the Zimbra team to use and it tightly integrates with Salesforce.com, its CRM partner.
According to Greg, Zimbra is using LoopFuse’s demand generation, email marketing and lead scoring capabilities to keep the Zimbra sales team focused on “the most likely prospects in order to function efficiently and profitably.” I look forward to following Zimbra’s continued success.
