Over the past couple years I have spent a considerable amount of time on the road meeting with customers to learn what they liked and didn’t like about LoopFuse. One of the more surprising discoveries for me is how many of these companies’ CEOs log into our product. Candidly, our product was never designed specifically for the CEO but rather for the marketing and sales teams. Primarily the CEOs are infatuated with the visibility provided by the real-time dashboards. It can be kind of hypnotic, like watching the stock ticker on CNBC because the dashboards automatically refresh themselves every few minutes (configurable). One of the executives I met with kept the LoopFuse dashboard running on his 2nd monitor throughout the day during large campaigns or major announcements to track the buzz generated throughout the day.
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