I’ve been asked a lot lately to talk about our solution platform and technology used here at LoopFuse, so figured it would be worth a blog… To start, LoopFuse OneView is an on-demand marketing automation software solution. In a nutshell, this means it is software hosted by a vendor on the internet that can be run using a web browser without having to install any software, so is ready for use immediately. This is also called SaaS (software as a service), which is a term originally made popular by vendors such as SalesForce.com. Lately the term “Cloud” has replaced SaaS as the new buzz word. (more…)

Empowering Sales with up-to-date contact information on contacts and interested prospects is essential in this day and age of high-volume, low-touch sales processes. LoopFuse OneView offers Sales organizations deep integration with a great number of common 3rd-party business directory and news sites, easily accessible from any visiting Company’s analytics page.

The current integrated 3rd party directories and news sites are pictured below, and include direct-linking to information providers such as Hoover’s Business Directory, Jigsaw, Google News, and ZoomInfo.

Because the level of integration is “native” and presented as a hot-link, LoopFuse is able to provide the added value and information to sales organizations at no cost to us and therefore no additional cost to LoopFuse customers… and sales people are much happier for it all.

Today, our friends at Drupal announced the release of the LoopFuse OneView integration module for Drupal. The module, now available from the Drupal website, allows for pluggable integration between the Drupal CMS and the LoopFuse OneView Marketing and Sales Automation platforms. This is a natural pairing for two technologies that are widely used throughout the internet – Our products have a considerable overlap in who they appeal to… Marketing and Sales executives.

The original impetus for this module, was started by Chuck D’Antonio under the Acquia umbrella. Much of it came about as Acquia became a LoopFuse customer and felt a tighter integration that would benefit the community would be fruitful. This is OSS, as it was meant to be. I couldn’t agree more.

Taking the press release at face-value would be a mistake, as there is an important message here, regarding the future direction of both companies. I believe it is evident that Drupal has continuously set itself apart from other Web CMS  by appealing to a more sophisticated crowd. The same is true for LoopFuse. At the same time, however, I would state that both companies have a fair understanding of what it means to have mass appeal… allowing a simple user to get up-and-running in minutes, yet enabling high-end users with unlimited flexbility and scalability. This is a delicate balancing-act for any company, but one that I believe our friends at Drupal/Acquia know very well how to master.

Being a former member of the JBoss ranks, I can’t help but laugh when I read folks from Sun and IBM endlessly pontificating in the blogosphere about OSS business models and “The Community”’s role. This focus on OSS and “Community” seems to be a new M.O. for both of them, after years of being proprietary vendors, and outright Anti-OpenSource.

So What exactly makes this so funny, and why the about-face?

Sun: You’re great at building hardware – Fantastic and trend-setting hardware that blows away just about everything on the market. Your software has generally sucked. We can’t even measure the amount of suck, its so large. At some point you decided that JBoss was hammering away at your software and figured it would be in your best interest to fight fire-with-fire. ie. throw the software over the wall in to OSS-land and hope for the best. (I won’t even comment on how the (JCP) Java Community Process, is akin to the World Bank, with vendors talking behind closed doors, NDA’s, and little active input from the Java community.)

IBM: You’re a consulting company… err…. “Global Services” Company. Just because you bought that mess Geronimo and throw some developers in the Apache ranks, doesn’t make you a carrier of the OSS torch, but keep blogging and we’ll keep laughing at you.

So how did we all end up in bizarro-world… where Sun and IBM are now the mouth of OSS?

The JBoss impact

JBoss took a big bite out of the industry. BEA (as much as they won’t admit it) crumbled largely because they could not compete with JBoss’ innovation, price, and adoption rate. IBM had their hand forced in to buying Geronimo – a fight fire-with-fire approach. Sun’s organization has always lacked and simply couldn’t compete with JBoss at all, and so it was slowly dying.

… and now the deck is shuffled. Red Hat buys JBoss and proceeds to let the fruit rot on the vine, thereby creating a vaccuum for these two to dive in. Of course, they’re diving in without any clue on how to run an OSS business. Remember, these are the same guys that were on the losing end of the OSS fight for years, and have zero talent in their executive ranks on how to run an OSS business.

There is a vaccum in Java OSS, as Red Hat leadership has been largely impotent – not knowing what to do with JBoss. The JBoss “mouth” in the community is gone and so is their drive. I have hopes that the new leadership inside of Red Hat can clean house – Leave JBoss alone, give it more money, energize the ranks, and PLEASE clean up the mess within Red Hat mangement. There is no reason why Red Hat could not be bigger than Sun and maybe IBM one day, given the proper vision and execution. Red Hat has a large bulls-eye painted on its back, because of its own doing and now has IBM, Sun, Oracle, Canonical, and others aiming at it.

I don’t have a dog in this fight, but I do get annoyed listening to blow-hards talk about “The Community” and how to run an OSS Business, when just a year ago they were both large megacorps intent on fighting OSS (and getting their butts handed to them). I tend to ignore the public discussions they fuel, as they’re largely wrongheaded, and their opinion on OSS business models is backed by zero experience and education. My only advice to the “New Leaders of OSS”, is to perhaps hire some proven OSS talent. Sun did well buying MySQL – perhaps MySQL’s vision can infect Sun. IBM is just utterly clueless as usual, and trying to find a way to push more bus-loads of $400/hr consultants – things never change at Big Blue.

So who should you listen to on OSS Business Models and Community issues these days? The companies that aren’t sucking up all the air in the room, but are quietly making it happen: SugarCRM, SpringSource, Hyperic, Zenoss, Alfresco, Zimbra, MySQL, and Zend. These guys have it right. They’ve been at it for years and have learned how to grow a community and execute on the OSS Business Model (which isn’t a one-shoe-fits-all).

Thats my $0.02. Now grab some popcorn, sit back, and keep reading the Sun/IBM dynamic-duo expouse their pearls of wisdom…

UPDATE: The looniness gets loonier with the IBM guy now advising Sun on how to pull together “like” products in to a “family”. He’s citing WebSphere CE as a success story. Maybe the guy from Sun will respond on the success of JavaDB and we’ll truly have an idiot convention on our hands.

It was announced today that SpringSource is acquiring Covalent. For those who are not interested in the happenings in the technology space, no reason to read further. For those that are, this is BIG news.

For those not familiar with Covalent, they are the commercial entity behind several Apache projects, Apache Web Server being the most notable. Although not as flamboyant as other open source business, they are THE guys you would want to go to for Apache Web Server support. Heck, they are the guys that JBoss partnered with so can include Apache Web Server support alongside Tomcat and JBoss support.

To me, this acquisition signals intent to broaden the reach of SpringSource towards being the source for a larger stack. So compared to the much talked about LAMP stack (i.e. Linux, Apache, MySQL, Php/Perl), another popular stack is LAMJ (i.e. Linux, Apache, MySQL, Java). Spring is already well positioned to be a top provider of the “J” in the stack and now the “A” as well.