I’ve been asked a lot lately to talk about our solution platform and technology used here at LoopFuse, so figured it would be worth a blog… To start, LoopFuse OneView is an on-demand marketing automation software solution. In a nutshell, this means it is software hosted by a vendor on the internet that can be run using a web browser without having to install any software, so is ready for use immediately. This is also called SaaS (software as a service), which is a term originally made popular by vendors such as SalesForce.com. Lately the term “Cloud” has replaced SaaS as the new buzz word. (more…)