Buying Framework

October 28th, 2010 by Don Dalrymple

Leads can create a lot of noise.  It’s free to browse and shop for a buyer.  However, the select buyers that are drowned by the superfluous activities of non-buyers can compromise opportunities for thousands or millions of dollars.

The buying framework for qualified and unqualified buyers needs to be mapped with a one-to-one personalization and precision.  The buyer’s digital profile can become evident through activities, responses and frequency of action.  Segmentation of lists and the respective decision tree Lead Flows in LoopFuse when properly architected nurture the buyers deemed qualified in a powerful way.

The hard part is defining the framework rather than approach the marketing automation implementation in LoopFuse with randomness.  Nurturing buyers can then be measured effectively and the stages of the buying funnel can drive a true buyer to be prepared to say, “Yes,” to your value proposition.  Today, clicks are easy.  The battleground for conversions will be won with a carefully architected LoopFuse system based on the framework you set up for your buyer.  This is the difference between having a tool and being successful.

Loopfuse Success


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