Lead Nurturing is the corner-stone of today’s marketing automation and automated email marketing processes. With it, marketers are able to lower their costs of new customer acquisition, build interest and awareness for their product and services, and help retain existing customers; all in an automated fashion requiring little effort from marketing staff.
Before making a purchase decision for a marketing automation platform, buyers should research and accumulate knowledge on successful lead nurturing programs, and more importantly, what types of lead nurturing programs they plan to implement. Of all features found today in marketing automation systems, it is important to note that with lead nurturing you should choose the system that is right for you and not simply buy the prettiest, cheapest, or what-the-consultant-tells-you. Implementing a Lead Nurturing program is a serious undertaking that seldom get right the first time. A system that can grow with you and can produce measurable and refinable results will suit you best in the long-run.
