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Marketing Best Practices

Marketing Automation for Startups – Best Practices for Small-to-Medium-Sized Businesses (SMBs)

A good company or product launch garners media coverage and generates buzz. Making a splash is actually pretty easy to achieve; people like to buzz about new things. Unfortunately, the splash is often followed by….nothing. Enthusiasm, awareness and demand die off shortly after launch; the company doesn’t live up to the hype and momentum is lost.

Lead Capture Best Practices for Small-to-Medium-Sized Businesses (SMBs)

Generating demand and capturing sales leads are critical to growth. Lead Capture is also the yardstick by which most B2B marketing organizations are measured; everything’s good when sales people aren’t complaining about having too few leads.

Lead Nurturing Best Practices for Small to Medium sized Businesses (SMBs)

Lead nurturing is the marketing automation process of interacting with new and existing leads—usually via personalized emails—in order to help connect your sales team to qualified sales prospects that are ready to engage with sales.

Search Engine Optimization: Best Practices

Search Engine Optimization (SEO) is the process of making sure people find your website when searching Google, Yahoo or Bing for websites that promote goods or services like yours.

Taking Your Website to the Next Level

Your website is one of your most important marketing assets. It attracts, educates and informs customers, business partners, investors and other potential stakeholders in your business. It communicates your brand to the public and should help start the sales process and possibly enable sales via e-commerce capabilities.