Posts Tagged ‘B2B Marketing’

10 B2B Sales and Marketing Metrics Worth Tracking

Monday, January 30th, 2012

This is a guest post by Matt Heinz, President, Heinz Marketing. Read more on his Marketing blog.

The fine folks at Focus.com let me do a Webinar on this topic several months ago, but I wanted to summarize what I consider to be 10 fundamental B2B sales & marketing metrics here as well.

You can get an on-demand recording of the full Webinar here, but below (with some qualifying thoughts & questions) are the 10 metrics.

Quick Disclaimer: Just because you can track it, doesn’t mean you should. Just because you can track it, doesn’t mean it’s important. Choosing the right metrics that will give you clarity and drive action in your business is most important. (more…)

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Do you have all the pieces of your business puzzle?

Tuesday, January 3rd, 2012

I don’t know if this happens to anyone else, but sometimes the Christmas presents at my house end up taking on a theme. This year was the “Year of the Puzzle” at the Murdock household, right down to the Mr. Potato Head that my two year old received. It got me to thinking about how many puzzles there are in a day to day routine. Even creating a successful business tends to be an exercise in finding the right pieces to complete the overall picture you’re trying to illustrate. The need for Marketing Automation is an increasingly important piece essential to completing the business puzzle. (more…)

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Dave Rosenberg: Match your Product to your Customer’s Needs

Monday, July 18th, 2011

Dave Rosenberg, entrepreneur and founder/CEO of Nodeable, talks about what he feels are two of the hottest spaces for startups right now, cloud computing and large data storage. These services are needed as infrastructure in other startup endeavors and provide a great opportunity for growth.

The mantra for startups should be “Customer, customer, customer. You have to be really aware of what your customer wants and really be focused on providing them what they need in a manner that they are comfortable with… your product has to match both the needs of the customer in terms of what their business necessity is, but also in a way that they want to consume it…”

Check out Dave’s “5 from 5” video interview to learn more.

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2011 Marketing Automation Survey Results Are In!

Thursday, June 2nd, 2011

As part of our ongoing effort to deliver educational and useful marketing automation technology tools that help drive revenue at SMBs, we launched the 2011 Marketing Automation survey. The online survey was promoted via social networking sites and email to sales and marketing professionals. More than 400 professionals responded.

Here’s a quick look at some of the results:

  • Better quality leads is the most important benefit of marketing automation among respondents, followed closely by a better understanding of prospect behavior and a higher volume of leads overall.
  • Email Marketing tops the list of the most widely used marketing automation features, followed closely by Web Lead Capture.
  • High cost of marketing automation software cited as the top barrier to adoption.
  • Social Media Monitoring and Campaign ROI Reporting are top priorities for 2011.
  • The benefits and strong ROI from Lead Scoring are not yet being widely realized by marketing organizations.

We are also pleased to announce the recipient of the $500 gift card, awarded for filling out the survey: David Burget, from Omaha, Neb.

His favorite Marketing Automation feature: Inbound Marketing. His company uses marketing automation to determine “which companies have visited the site.” According to David, the sales team “loves the ability to pinpoint return visits” and they use that information as talking points during sales calls.

Want to see more of the results? Download the 2011 Marketing Automation survey report.

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Entrepreneur Sean Ellis on Where Yahoo Went Wrong

Thursday, May 19th, 2011

When asked what he believes is the biggest startup failure in the past 5-10 years, marketing guru Sean Ellis, Founder and CEO of Freejit.com, says that what Google is  today, Yahoo could have been.  “Ten years ago Yahoo was in a position to dominate the web,” says Sean.  “It was a hot brand, loved by customers. Where they lost track is that they focused on their own business needs.” According to Sean, Google focused on what customers really wanted: a pure search model– and the company layered a business model on top of that.

Today, the mantra for B2B startup success, according to Sean, is ROI [Return-on-Investment]: “Demonstrate you can deliver ROI, and you’ll have a better business.”

Tune into to Sean’s full video interview, part of the  “5 from 5″ video snapshot series, to gather more insight, trends and tricks of the trade.

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5 Ways Marketing Automation Provides Job Security for Marketers

Monday, January 18th, 2010

Today, we released the Loopfuse whitepaper, 5 Ways Marketing Automation Provides Job Security for Marketers, in an effort to help B2B marketers be more effective within their organizations.  In short, this is a must read for any B2B marketer that is curious about marketing automation, thinking about deploying a marketing automation platform or currently evaluating a marketing automation platform.  Below is the “about the whitepaper” section:

“Expectations for business-to-business (“B2B”) organizations to measure return on marketing investments and to justify marketing decisions have never been greater. New marketing channels, global competition, and rising internal expectations convolute budget allocation and make data driven marketing decisions more important than ever. It feels like the bar is constantly rising…and just out of reach for marketers. These pressures are causing B2B marketing leaders around the globe to evaluate software solutions that help measure marketing programs, validate and optimize budget decisions, and help them articulate the marketing performance to key stakeholders. This paper will review how marketing automation solutions can help B2B marketers automate marketing measurement and analytics to demonstrate the effectiveness of marketing programs and validate the pivotal role of marketing in the 21st century.”

I hope you enjoy it.

Download a free copy of 5 Ways Marketing Automation Provides Job Security for Marketers

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