This is a guest post by Matt Heinz, President, Heinz Marketing. Read more on his Marketing blog.
The fine folks at Focus.com let me do a Webinar on this topic several months ago, but I wanted to summarize what I consider to be 10 fundamental B2B sales & marketing metrics here as well.
You can get an on-demand recording of the full Webinar here, but below (with some qualifying thoughts & questions) are the 10 metrics.
Quick Disclaimer: Just because you can track it, doesn’t mean you should. Just because you can track it, doesn’t mean it’s important. Choosing the right metrics that will give you clarity and drive action in your business is most important. (more…)