If your buyer is not educated, then they will feel unready to engage the sales conversation with your team. Filling this gap with strategic marketing automation lead flows in Loopfuse that help the buyer to ask the right questions sets up a qualified lead for your sales team.
If you sell a sophisticated product or service, expect that much of the focus of your marketing automation campaigns will revolve around education. If you provide this value to potential buyers, then your expertise becomes established in their mind.
Here are some approaches we have used to in our marketing automation consulting to help our clients funnel their prospects through the buying process which will help you design your own processes: (more…)