Article: Are you an Open Source Company?

This article outlines just some of the benefits to using LoopFuse demand generation solutions withing your open source organizations, to automate marketing and increase sales.

Your community is your potential.

Do you know who is browsing your wiki, posting in your forums, or downloading your software?

Most open source companies don’t, and they are losing valuable sales leads (even while you read this article).

Open source companies, are in a unique position to benefit from what demand generation has to offer, as very often their website and community internet pages are the source of potential leads. Your community is your user-base, contributors, testers, and inevitably potential sales prospects.

LoopFuse OneView can identify your community members’ habits, interests, demographic information and automates the task of funneling your sales force these qualified leads.

We know the business of Open Source.

LoopFuse was founded by experts in the Open Source space, with intimate knowledge OSS business models. With LoopFuse by your side, you have a partner that understands your business, and open source community dynamics.

Expert support.

Whether using our Open Source or On-Demand, customers will receive world-class support covering all aspects of our demand generation solution. From integrating your websites, advice on how best to mine your community, and even best practices in qualifying prospects, LoopFuse understands your business, the mechanics of demand generation, and is here to help.

Increase ROI in marketing.

LoopFuse OneView helps marketing organizations by:
  • Lowering the cost of obtaining qualified leads.
  • Automating lead management tasks and exporting leads to your CRM.
  • Measure the ROI for specific marketing initiatives.
  • Providing an full-featured web analytics solution for website and search engine activity.
In essence, LoopFuse helps turn the art of marketing in to a quantifiable science, increasing their efficiency, increasing initiative effectiveness, and lowering their costs for obtaining and qualifying leads.

Increase sales effectiveness.

LoopFuse offers sales organizations the benefit of increased efficiency by providing only qualified leads and a wealth of information for that lead. This removes the time wasted on cold/unqualified leads, allowing your sales force to focus solely on those that will have a positive return on the time spent.

Additionally, LoopFuse OneView helps sales team members by providing in-depth detail on a specific prospect. A sales person can then tailor his message to the individual’s demographic profile, product interest, region/location, and other registration information.

Enterprise scalability, assured.

No matter the size of your marketing and sales organization, LoopFuse was built with scalability in mind. Levering open source components and methodologies, allows LoopFuse to scale and innovate faster than our proprietary competitors (as an open source company, you should be experiencing the same dynamics ;-).

Additionally, leveraging the open source ecosystem, keeps our costs low, passing on the savings to our customers.